What We Do
Our expertise is product sampling, product demonstrations, events and experiential activations. We’ll take your brand to where your consumers are. Want someone to represent your brand like you would? That’s us.
Want to know more about what we do? Let’s go…
But first…
What is Brand Experience?
It’s exactly what the name suggests, it’s activity that gives people an ‘experience’ of a brand. It enables them to touch, taste, smell and experience a product before purchasing and often raises awareness of a product that they might not have considered before.
It can look and feel a number of different ways depending on what the brand objectives are. It may involve in-store demonstrations to target shoppers at the point of purchase, out of home sampling to surprise and delight, event marketing or gym and office drops.
Why should I use Brand Experience for my product?
For a number of different reasons and here are just a few:
- To drive sales
- Raise awareness
- Surprise and delight
- Disrupt shopper behaviour
- Create excitement
- Create additional consumer touch points
How do I know what’s best for my brand?
That’s where we come in. We’ll meet with you, understand your objectives and your budget, then make recommendations on the best activation for you. There are a number of different ways to get your brand in front of your consumers. Here’s just a few.
WE'RE THE INDUSTRY EXPERTS AT...
Instore Demonstrations
Awesome for disrupting shopper behaviour and driving sales of your products within your retail partners.
We do everything from recommending a store list, store bookings, inventory confirmation, creating assets, and liaising with your sales team.
We provide Talent that match your brand profile, and ensure executional excellence and compliance.
Product Sampling
Product Sampling is great for encouraging people to try new products.
Sampling activations can vary from simple executions to wow experiences.
We can design a sampling campaign to suit your brand and handle it from start to finish.
Expo and Event Sampling
Taking your brand to an industry show, expo or event?
We can do everything from recommending venues and managing the design and build of your stand, to providing and training our staff to act as your staff!
We’ll be there early to pack in for you and stay late to pack out. Any problems, we deal with them so you don’t have to.
Experiential and Out of the Box Sampling
Want something really different?
Looking to stand out and not fit in? We’ll come up with ideas to take your brand to places it’s never been before.
Want to surprise and delight your consumers? Just ask.
Case Studies
Whittaker’s Cocoa Pods
"Wow they're delicious. I'd not noticed these before. Where can I buy some?"
Silver Fern Farms Sure Fire
“I wasn’t going to get anything that is not on the list, but will have to succumb to this exquisite beef eye fillet”
Pic’s Big Mix
"Extremely yummy. Could eat it by the spoonful!"
Lewis Road Creamery Butter
"Creamy like old fashioned butter"
Vogel’s Gluten Free Sourdough
“The improved formula is so light and tasty”
PURE Burgers
“Love this, it’s truly 97% meat. Silver Fern Farms deliver quality products every time."
Olivani Oils
"Picual is very distinctive, like biting into an olive, raw, green, they're all delicious, reminds me of being in the South of Spain"
Yoplait Max Protein Breakfast Experience
“I will seriously go buy this after work today. This is delicious!”
Yoplait 4-Pack Giveaway
"What a great way to break up my Christmas shopping. Thanks for the generous samples!"
Brown Brothers Prosecco
“This Prosecco Rose would go beautifully with some crackers and cheese.”
Mini Danishes
“These are all so yummy, I can’t decide on which flavour to buy.”
Taylor Made Wine
"I don't really drink Shiraz, but that is definitely the nicest I've tried."
Silver Fern Farms Food Show
“Silver Fern Farms have the best meat in the show, hands down.”
Takara Sake
“Beautiful flavours! I didn’t know supermarkets sold Sake.”
Silver Fern Farms Pies
“Lamb & Mint has the real taste of a Sunday Roast, it tastes like a slow cooked meal!”
Wattie’s Dinner Hub
“It's so convenient that you don’t have to add any spices”
F. Whitlock & Sons Killer Beans
"What a great presentation! I could smell it miles away."
Fruit Sensations & Greek
“I like that you can choose to mix the yoghurt and fruit together or keep them separate.”
Yoplait Relaunch
"Lovely flavour, you can taste the real fruit, especially the strawberry. Very summery."
Hellers Gourmet Sausages
“Have been put off sausages for a while but these make me want to purchase a packet.”
Nature’s Fresh Bread
“It’s super soft, it is softer than other ‘white’ breads on the market”
Wattie’s Hash Bites
"Yum!! Awesome taste and love that they are from NZ."
Just Smash Dips
"Love the Avocado and Pesto! I'll use this instead of our usual pesto for pasta tonight."
Wattie’s Peaches
”These pair very well with the yoghurt! Delicious and juicy.”
Heinz Seriously Good Mayo
“This is really nice, I actually think I prefer it to Best Foods which is what I usually go for.”
Vogel’s Delightful Granola
"Can't decide between the Peanut Butter or Dragonfruit, so I'll have to get one of each."
Snackachangi Chips
“I like that they are New Zealand made chips, at the moment I am trying to buy local.”
Hellers Meatball Launch
“A lot juicer and more flavorsome than traditional meatballs.”
Silver Fern Farms Burgers
“So many burgers are full of rubbish, so it’s great to see a good quality burger.”
Super Seeds Muesli
“I really like this! I find lots of Muesli’s sickly sweet but this one tastes really good”
Sanitarium Granola
“I love the combination of the Granola and the Oat Milk”
Honey Puffs Malls
“It’s great that a treat cereal can still provide nutritional value.”
Honey Puffs Instore
“I've seen the advertising for this and wondered what they might taste like.”
Taylors Estate Wine
"I've always wanted to try this! It's great to be able to sample across other variants as well."
Trade Aid Auckland Food Show
"Obsessed with this chocolate, and the packaging being compostable is amazing."
F. Whitlock & Sons Office Drops
"I loved Whitlocks Peach Chutney, It's already on my list to purchase next time I'm in store."
Silver Fern Farms
"Tastes better than what you would get in most restaurants!"
Good Taste Company Meals
"These taste amazing, I can't decide which one to have. I'll have to take one of each."
Dr Oetker Frozen Pizza
“I don’t usually buy frozen pizzas, but these taste so authentic I've got to have one.”
The Warehouse Toy Play Date
"My daughter loved hugging My Little Pony, you should do more things like this."
Meadow Fresh Kaló Yoghurt
“This is so dangerously beautiful, I would finish the 800g tub in one sitting.”
Feel Good Ice Cream
“Wow, I didn’t expect this to be so good, you can’t tell that these are vegan and dairy free.”
Irvines Pies – O Week
"I love Irvine's Pies, they're great as a pick-me-up and really affordable."