What We Do

Our expertise is product sampling, product demonstrations, events and experiential activations. We’ll take your brand to where your consumers are. Want someone to represent your brand like you would? That’s us.

Want to know more about what we do? Let’s go…

But first…

What is Brand Experience?

It’s exactly what the name suggests, it’s activity that gives people an ‘experience’ of a brand. It enables them to touch, taste, smell and experience a product before purchasing and often raises awareness  of a product that they might not have considered before.

It can look and feel a number of different ways depending on what the brand objectives are. It may involve in-store demonstrations to target shoppers at the point of purchase, out of home sampling to surprise and delight, event marketing or gym and office drops.

Why should I use Brand Experience for my product?

For a number of different reasons and here are just a few:

  • To drive sales
  • Raise awareness
  • Surprise and delight
  • Disrupt shopper behaviour
  • Create excitement
  • Create additional consumer touch points

How do I know what’s best for my brand?

That’s where we come in. We’ll meet with you, understand your objectives and your budget,  then make recommendations on the best activation for you. There are a number of different ways to get your brand in front of your consumers. Here’s just a few.


A brand ambassador samples Watties Hash Bites

Instore Demonstrations

Awesome for  disrupting shopper behaviour and driving sales of your products within your retail partners.

We do everything from recommending a store list, store bookings, inventory confirmation,  creating assets, and liaising with your sales team.

We provide Talent that match your brand profile, and ensure executional excellence and compliance.




Product Sampling

Product Sampling is great for encouraging people to try new products.

Sampling activations can vary from simple executions to wow experiences.

We can design a sampling campaign to suit your brand and handle it from start to finish.

Sampling at the Christchurch Food Show with Silver Fern Farms

Expo and Event Sampling

Taking your brand to an industry show, expo or event?

We can do everything from recommending venues and managing the design and build of your stand, to providing and training our staff to act as your staff!

We’ll be there early to pack in for you and stay late to pack out. Any problems, we deal with them so you don’t have to.


Experiential and Out of the Box Sampling

Want something really different?

Looking to stand out and not fit in? We’ll come up with ideas to take your brand to places it’s never been before.

Want to surprise and delight your consumers? Just ask.


Case Studies

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Phenomenon Demonstrator samples Whittakers Cocoa Pods

Whittaker’s Cocoa Pods

Mall Sampling Out of home

"Wow they're delicious. I'd not noticed these before. Where can I buy some?"

Silver Fern Farms Sure Fire

Instore Demonstrations Shopper Sampling

“I wasn’t going to get anything that is not on the list, but will have to succumb to this exquisite beef eye fillet”

Pic’s Big Mix

Instore Demonstrations Shopper Sampling

"Extremely yummy. Could eat it by the spoonful!"

Lewis Road Creamery Butter

Instore Demonstrations Shopper Sampling

"Creamy like old fashioned butter"

Vogel’s Gluten Free Sourdough

Instore Demonstrations Shopper Sampling

“The improved formula is so light and tasty”

PURE Burgers

Instore Demonstrations Shopper Sampling

“Love this, it’s truly 97% meat. Silver Fern Farms deliver quality products every time."

Olivani Oils

Instore Demonstrations Shopper Sampling

"Picual is very distinctive, like biting into an olive, raw, green, they're all delicious, reminds me of being in the South of Spain"

Yoplait Max Protein Breakfast Experience

Event Sampling Out of home

“I will seriously go buy this after work today. This is delicious!”

Yoplait 4-Pack Giveaway

Mall Sampling Shopper Sampling

"What a great way to break up my Christmas shopping. Thanks for the generous samples!"

Brown Brothers Prosecco

Instore Demonstrations Shopper Sampling

“This Prosecco Rose would go beautifully with some crackers and cheese.”

Mini Danishes

Instore Demonstrations Shopper Sampling

“These are all so yummy, I can’t decide on which flavour to buy.”

Taylor Made Wine

Instore Demonstrations Shopper Sampling

"I don't really drink Shiraz, but that is definitely the nicest I've tried."

Silver Fern Farms Food Show

Event Sampling Shopper Sampling

“Silver Fern Farms have the best meat in the show, hands down.”

Takara Sake

Instore Demonstrations Shopper Sampling

“Beautiful flavours! I didn’t know supermarkets sold Sake.”

Silver Fern Farms Pies

Event Sampling Promotions

“Lamb & Mint has the real taste of a Sunday Roast, it tastes like a slow cooked meal!”

Wattie’s Dinner Hub

Instore Demonstrations Shopper Sampling

“It's so convenient that you don’t have to add any spices”

F. Whitlock & Sons Killer Beans

Instore Demonstrations Shopper Sampling

"What a great presentation! I could smell it miles away."

Fruit Sensations & Greek

Instore Demonstrations Shopper Sampling

“I like that you can choose to mix the yoghurt and fruit together or keep them separate.”

Yoplait Relaunch

Instore Demonstrations Shopper Sampling

"Lovely flavour, you can taste the real fruit, especially the strawberry. Very summery."

Hellers Gourmet Sausages

Instore Demonstrations Shopper Sampling

“Have been put off sausages for a while but these make me want to purchase a packet.”

Nature’s Fresh Bread

Instore Demonstrations Shopper Sampling

“It’s super soft, it is softer than other ‘white’ breads on the market”

A brand ambassador samples Watties Hash Bites

Wattie’s Hash Bites

Instore Demonstrations Shopper Sampling

"Yum!! Awesome taste and love that they are from NZ."

Just Smash Dips

Instore Demonstrations Mall Sampling

"Love the Avocado and Pesto! I'll use this instead of our usual pesto for pasta tonight."

Wattie’s Peaches

Instore Demonstrations Shopper Sampling

”These pair very well with the yoghurt! Delicious and juicy.”

Heinz Seriously Good Mayo

Instore Demonstrations Shopper Sampling

“This is really nice, I actually think I prefer it to Best Foods which is what I usually go for.”

Vogel’s Delightful Granola

Instore Demonstrations Shopper Sampling

"Can't decide between the Peanut Butter or Dragonfruit, so I'll have to get one of each."

Snackachangi Chips

Instore Demonstrations Shopper Sampling

“I like that they are New Zealand made chips, at the moment I am trying to buy local.”

Hellers Meatball Launch

Instore Demonstrations Shopper Sampling

“A lot juicer and more flavorsome than traditional meatballs.”

Silver Fern Farms Burgers

Instore Demonstrations Shopper Sampling

“So many burgers are full of rubbish, so it’s great to see a good quality burger.”

Super Seeds Muesli

Instore Demonstrations Shopper Sampling

“I really like this! I find lots of Muesli’s sickly sweet but this one tastes really good”

Sanitarium Granola

Instore Demonstrations Shopper Sampling

“I love the combination of the Granola and the Oat Milk”

Honey Puffs Malls

Mall Sampling Characters

“It’s great that a treat cereal can still provide nutritional value.”

Honey Puffs Instore

Instore Demonstrations Shopper Sampling

“I've seen the advertising for this and wondered what they might taste like.”

Taylors Estate Wine

Instore Demonstrations Shopper Sampling

"I've always wanted to try this! It's great to be able to sample across other variants as well."

Trade Aid Sampling at the Auckland Food Show

Trade Aid Auckland Food Show

Event Sampling Out of home Interactive

"Obsessed with this chocolate, and the packaging being compostable is amazing."

F. Whitlock & Sons Office Drops

Out of home Interactive Promotions

"I loved Whitlocks Peach Chutney, It's already on my list to purchase next time I'm in store."

Sampling at the Auckland Food Show Event

Silver Fern Farms

Instore Demonstrations Event Sampling

"Tastes better than what you would get in most restaurants!"

Sampling the new range of ready meals

Good Taste Company Meals

Instore Demonstrations Shopper Sampling

"These taste amazing, I can't decide which one to have. I'll have to take one of each."

Phenomenon demonstrating Dr Oetker in Supermarkets.

Dr Oetker Frozen Pizza

Instore Demonstrations Shopper Sampling

“I don’t usually buy frozen pizzas, but these taste so authentic I've got to have one.”

Hasbro Characters

The Warehouse Toy Play Date

Characters Interactive Promotions

"My daughter loved hugging My Little Pony, you should do more things like this."

Meadow Fresh Kaló Yoghurt

Instore Demonstrations Shopper Sampling

“This is so dangerously beautiful, I would finish the 800g tub in one sitting.”

Feel Good Ice Cream

Instore Demonstrations Shopper Sampling

“Wow, I didn’t expect this to be so good, you can’t tell that these are vegan and dairy free.”

Student sampling for Irvines Pies

Irvines Pies – O Week

Event Sampling Out of home

"I love Irvine's Pies, they're great as a pick-me-up and really affordable."