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What We Do

What We Do

We help brands turn shopper moments into opportunities through strategic in store sampling and product demonstrations. From campaign planning and store coordination to engaging shopper interactions, we deliver seamless retail experiences that encourage product discovery, trial and purchase.

But first…

What is an In Store Brand Experience?

An in store brand experience gives shoppers the opportunity to discover, taste and interact with a product before making a purchase. It creates a moment of connection between brands and consumers, helping build awareness, encourage trial and influence buying decisions.

In store experiences can take many forms depending on the brand’s objectives, from product sampling and demonstrations to new product launches and shopper education. By bringing products to life at the point of purchase, brands can create meaningful interactions that turn curiosity into consideration.

Why use in store sampling for your product?

In store sampling gives shoppers the opportunity to experience your product before they buy, creating valuable moments that build confidence and encourage purchase.

A few ways in store sampling can help your brand:

Drive product trial and sales
Increase brand awareness
Influence shopper decisions at the point of purchase
Create meaningful consumer connections
Introduce new products and flavours
Build excitement around your brand

How do I know what’s right for my brand?

That’s where we come in. We take the time to understand your brand, objectives and budget before recommending the right in store approach for your goals. From product launches to ongoing sampling campaigns, we create retail experiences that help your brand stand out and connect with shoppers.

WE'RE THE INDUSTRY EXPERTS AT...

Instore Demonstrations

Awesome for disrupting shopper behaviour, creating meaningful product experiences and driving sales within your retail partners.

We take care of every detail, from recommending the right store list, managing store bookings, confirming inventory, creating campaign assets and liaising with your sales team.

We provide brand ambassadors who match your brand profile, deliver engaging shopper interactions and ensure executional excellence and compliance across every store.

Product Sampling

Product sampling is a powerful way to introduce shoppers to your product, encourage trial and build confidence before purchase. Giving consumers the opportunity to taste, test or experience a product firsthand can create a memorable brand connection and influence buying decisions.

Every product sampling campaign is different, from simple in store trials through to larger, more engaging retail experiences. We work with you to understand your objectives, develop the right approach for your brand and manage the campaign from start to finish, ensuring every detail is delivered seamlessly.

Data Insights & Smart Capture Technology

Turn shopper interactions into valuable insights with smart capture technology that helps brands understand consumer behaviour, preferences and campaign performance.

Every in store sampling campaign provides an opportunity to gather meaningful feedback, measure results beyond product trial and optimise future campaigns. Our tools deliver clearer reporting, smarter decision making and stronger connections between brands and shoppers.