What We Do

Our expertise is product sampling, product demonstrations, events and experiential activations. We’ll take your brand to where your consumers are. Want someone to represent your brand like you would? That’s us.

Want to know more about what we do? Let’s go…

But first…

What is Brand Experience?

It’s exactly what the name suggests, it’s activity that gives people an ‘experience’ of a brand. It enables them to touch, taste, smell and experience a product before purchasing and often raises awareness  of a product that they might not have considered before.

It can look and feel a number of different ways depending on what the brand objectives are. It may involve in-store demonstrations to target shoppers at the point of purchase, out of home sampling to surprise and delight, event marketing or gym and office drops.

Why should I use Brand Experience for my product?

For a number of different reasons and here are just a few:

  • To drive sales
  • Raise awareness
  • Surprise and delight
  • Disrupt shopper behaviour
  • Create excitement
  • Create additional consumer touch points

How do I know what’s best for my brand?

That’s where we come in. We’ll meet with you, understand your objectives and your budget,  then make recommendations on the best activation for you. There are a number of different ways to get your brand in front of your consumers. Here’s just a few.


Instore Demonstrations

Awesome for  disrupting shopper behaviour and driving sales of your products within your retail partners.

We do everything from recommending a store list, store bookings, inventory confirmation,  creating assets, and liaising with your sales team.

We provide Talent that match your brand profile, and ensure executional excellence and compliance.




Product Sampling

Product Sampling is great for encouraging people to try new products.

Sampling activations can vary from simple executions to wow experiences.

We can design a sampling campaign to suit your brand and handle it from start to finish.

Sampling at the Christchurch Food Show with Silver Fern Farms

Expo and Event Sampling

Taking your brand to an industry show, expo or event?

We can do everything from recommending venues and managing the design and build of your stand, to providing and training our staff to act as your staff!

We’ll be there early to pack in for you and stay late to pack out. Any problems, we deal with them so you don’t have to.


Experiential and Out of the Box Sampling

Want something really different?

Looking to stand out and not fit in? We’ll come up with ideas to take your brand to places it’s never been before.

Want to surprise and delight your consumers? Just ask.


Case Studies

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Fruit Sensations & Greek

Instore Demonstrations Shopper Sampling

“I like that you can choose to mix the yoghurt and fruit together or keep them separate.”

Yoplait Relaunch

Instore Demonstrations Shopper Sampling

"I usually buy something else but this is really good and I love the bag thanks for that."

Hellers Gourmet Sausages

Instore Demonstrations Shopper Sampling

“Have been put off sausages for a while but these make me want to purchase a packet.”

Nature’s Fresh Bread

Instore Demonstrations Shopper Sampling

“It’s super soft, it is softer than other ‘white’ breads on the market”

Wattie’s Hash Bites

Instore Demonstrations Shopper Sampling

"Yum awesome taste, love that they are from NZ."

Just Smash Dips

Instore Demonstrations Mall Sampling

"I know and love Just Hummus, and great they have increased their scope - it's bound to be good, if it's them"

Wattie’s Peaches

Instore Demonstrations Shopper Sampling

“I always purchase Wattie’s over other brands.”

Heinz Seriously Good Mayo

Instore Demonstrations Shopper Sampling

“This is really nice, I actually think I prefer it to Best Foods which is what I usually go for.”

Vogel’s Delightful Granola

Instore Demonstrations Shopper Sampling

"It’s so much better than my normal muesli."

Snackachangi Chips

Instore Demonstrations Shopper Sampling

“I like that they are New Zealand made chips, at the moment I am trying to buy local.”

Hellers Meatball Launch

Instore Demonstrations Shopper Sampling

"Yum I love all things Hellers! It's always guaranteed to be good. I didn't know they did meatballs, I always get their sausages.”

Silver Fern Farms Burgers

Instore Demonstrations Shopper Sampling

“So good that they are natural and gluten free. So many burgers are full of rubbish, so it’s great to see a good quality burger.”

Super Seeds Muesli

Instore Demonstrations Shopper Sampling

“I really like this! I find lots of Muesli’s sickly sweet but this one tastes really good”

Sanitarium Granola

Instore Demonstrations Shopper Sampling

“I love the combination of the Granola and the Oat Milk”

Honey Puffs Malls

Mall Sampling Characters

“Honey Puffs is my kids favourite cereal, so I’m keen for them to try this new flavour and see how it goes!”

Honey Puffs Instore

Instore Demonstrations Shopper Sampling

“I've seen the advertising for this and wondered what they might taste like.”

Taylors Estate Wine

Instore Demonstrations Shopper Sampling

"I've always wanted to try this! It's great to be able to sample across other variants as well."

Trade Aid Sampling at the Auckland Food Show

Trade Aid Auckland Food Show

Event Sampling Out of home Interactive

"My kids are obsessed with the Dark Raspberry Chocolate, and the packaging being compostable is amazing."

F. Whitlock & Sons Office Drops

Out of home Interactive Promotions

"I loved the Whitlocks Peach Chutney, i've already put it on my list to pick up next time i'm in store."

Sampling at the Auckland Food Show Event

Silver Fern Farms

Instore Demonstrations Event Sampling

"This tastes better than you would get in a lot of restaurants! I'm glad I got to taste it first or I would never have bought it."

Sampling the new range of ready meals

Good Taste Company Meals

Instore Demonstrations Shopper Sampling

"Wow! These taste amazing, I can't decide which one to have. I'll have to take one of each."

Phenomenon demonstrating Dr Oetker in Supermarkets.

Dr Oetker Frozen Pizza

Instore Demonstrations Shopper Sampling

“I don’t normally buy frozen pizzas, but these taste so authentic I've got to have one.”

Hasbro Characters

The Warehouse Toy Play Date

Characters Interactive Promotions

"My daughter loved hugging the 'My Little Pony and the other toys' you should do more things like this."

Meadow Fresh Kaló Yoghurt

Instore Demonstrations Shopper Sampling

"I used to buy another brand of yoghurt but this one is far better! This will be my go to yoghurt from now on.”

Feel Good Ice Cream

Instore Demonstrations Shopper Sampling

“Wow, I didn’t expect this to be so good, you can’t tell from the taste that these are vegan or dairy free.”

Student sampling for Irvines Pies

Irvines Pies – O Week

Event Sampling Out of home

"OMG this is just what I felt like! I love Irvine's Pies, they're great as a pick me up and really affordable."