Product Sampling Snackachangi Chips

Each SnackaChangi chip is hand-reared from free range super potatoes, which are descended from the super potatoes first discovered at Machu Picchu in Peru – no caged potatoes are used! 

The brief 

Increase awareness of the brand, and encourage trial and purchase in this banner.

 The mechanics.

• Vibrant branded trays to capture the shoppers attention and allow for roaming in-store. 
• Three flavour variants sampled to shoppers. 
• Talent dressed in red branded T-shirts and black pants. 

The outcome

• Over 2,500 samples were distributed to shoppers
• 44% of samples were converted to sales
• An average of 63 sales per 4hr shift