When Farrah’s approached us to promote their new Pizza bases, product sampling was the obvious choice. The brand has a huge following and is known for their wraps and a big part of the brief was to get the new Pizza bases in front of shoppers, both existing Farrah’s shoppers and new shoppers to the brand.
With a loyal following behind them, Farrah’s chose sampling to debut their new Pizza Bases and once shoppers tried them, they didn’t look back.
The Brief
To sample Farrah’s Pizza bases to as many shoppers as possible and educate them that the product is located with the existing Farrah’s wraps rather than in the chiller with the other Pizza bases.
The Mechanics
The Outcomes
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