Product Sampling Instore Farrah’s Pizza Bases

When Farrah’s approached us to launch their new Pizza Bases, product sampling was the perfect way to bring the product directly to shoppers. While the brand already has a loyal following through its well-known wraps, the brief was to drive awareness and trial among both existing Farrah’s customers and new shoppers discovering the brand for the first time.

With a loyal following behind them, Farrah’s chose sampling to debut their new Pizza Bases and once shoppers tried them, they didn’t look back.

The Brief

To sample Farrah’s Pizza bases to as many shoppers as possible and educate them that the product is located with the existing Farrah’s wraps rather than in the chiller with the other Pizza bases.

 The Mechanics

  • A focused in store campaign across Foodstuffs supermarkets nationwide
  • $2 off coupons were provided to incentivize purchase
  • Product was made into Pizza’s and generously sampled

The Outcomes

  • Over 4000 shoppers were sampled to over the duration of the campaign
  • Over 25% of all people that sampled the product purchased it on the day

Want to know more?

Check out some of our product sampling work here. Whittakers

 

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