F. Whitlock & Sons was built on flavour and generosity. It’s a bit quirky, unexpected but absolutely delicious! Our clients know that once people taste the products, they’ll be sold.
The brief.
- We want ‘talkability’, we want to stand out. Find us something different…so we did. We designed a surprise and delight campaign taking the brand into offices, big and small with tasting platters, drinks, cheeses, and of course F. Whitlock & Sons Chutneys and Sauces.
The mechanics.
- Offices were targeted that matched the demographic of the target market for the product.
- Collaboration partners were sourced to join in.
- The talent matched the image of Fred Whitlock himself. Beardy men!!
- Beautiful bespoke branded chopping boards and cheese knives included in the drop off.
The outcome
- Over 5500 people exposed to the clients brand in their workplace.
- Chopping boards, & knifes left behind as a constant reminder of our clients branding.
- A wealth of amazing feedback from people who tried the product and said they’d be picking it up on their next shop.