Product Sampling Sanitarium Malls
A well loved brand in NZ and favourite amongst Kiwi shoppers.
Sanitarium has a portfolio of well known brands, Honey Puffs being one of the trusted brands in NZ.
The Brief
Drive awareness and trial of the brand-new Honey Puffs Oaty Crunch by distributing 7,500 samples.
The Mechanics
- For this campaign, we used the Honey Puffs Mascot, branded roaming trays, and the Honey Puffs trolley to gain mall goers attention
- Talent were dressed in a branded Honey Puffs T-Shirt and red cap
- We had 7,500 sample packs of Honey Puff Oaty Crunch to distribute across three days
- We stapled $2.00 off coupons to each of the Honey Puff Sample packs to surprise and delight shoppers
The Outcome
- 21 live sampling hours
- 96% of those approached took a sample
- Over 7,000 sample packs handed out to consumers
Want to know more?
Check out some of our product sampling work here. Bref Home and Garden Show
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