Honey Puffs Malls
A well loved brand in NZ and favourite amongst Kiwi shoppers.
Sanitarium has a portfolio of well known brands, Honey Puffs being one of the trusted brands in NZ.
The brief
Drive awareness and trial of the brand-new Honey Puffs Oaty Crunch by distributing 7,500 samples.
The mechanics
- For this campaign, we used the Honey Puffs Mascot, branded roaming trays, and the Honey Puffs trolley to gain mall goers attention.
- Talent were dressed in a branded Honey Puffs T-Shirt and red cap.
- We had 7,500 sample packs of Honey Puff Oaty Crunch to distribute across three days.
- We stapled $2.00 off coupons to each of the Honey Puff Sample packs to surprise and delight shoppers.
The outcome
- 21 live sampling hours
- 96% of those approached took a sample
- Over 7,000 sample packs handed out to consumers
