Product Sampling Blue Royal Blueberries
Product sampling was the perfect way to introduce shoppers to the naturally sweet burst of fresh blueberries. Irresistible in every bite and perfect for snacking or smoothies.
To drive trial and build brand love, we put fresh blueberries straight into shoppers hands, because once you taste that juicy, just picked sweetness, you’re hooked!
The Brief
Raise awareness and drive sales of Blue Royal Blueberries
The Mechanics
- A focused nationwide in store product sampling campaign
- Booked to the clients promotional programme to optimise purchasing on the day
The Outcomes
- 11,000+ shoppers experienced the sweet burst of blueberry goodness firsthand
- The result? More than 8,000 units flew off the shelves
Want to know more?
Check out some of our product sampling work here. Fudgy Bites
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