Phenomenon specialises in product sampling, product demonstrations, events and experiential activations. We’re proud to be the sampling industry experts used by many of NZ’s most recognised consumer brands, and we’re our clients’ brands’ biggest fans!
Why do our clients use us, time and time again? Well come take a look.
Our campaign knowledge is second to none. We don’t leave anything to chance, as our single-minded mission is to provide you with a WOW, on every activation, every single time. We don’t advertise our services because we put all our effort into our biggest endorsement – our work.
Our bespoke campaign system means we have hundreds of category insights at our fingertips. Want to know the best performing demonstration stores for your category? No problem we can tell you. Want to know the best location for an out of home activation or targeted event? Ditto.
We have a nationwide talent pool based in the all the key hubs that you want to be plus across many smaller regions. This means minimising travel costs for you and better use of your budget. We have local co-ordinators based in the regions and warehousing as well.
Want us to go somewhere abit more off the beaten track? No problem. Want Talent that look a certain way to reflect your brand? We’re likely to have those people on our books already, and if we don’t, we’ll find them.
Our team collectively has over 40 years experience in all aspects of product sampling, demonstrations, and events. We know the industry top down – and bottom up. We’ve activated thousands of campaigns across pretty much every category you can name, in almost every location that is worth going to.
How much experience do we give you on your campaign? You guessed it, you get all of it! It’s our mission to do the best job we can for you and your brands and we’ll pull out all the stops to make that happen.
Our Brand Ambassadors are not an afterthought.
Our campaign training is rigorous and thorough. We believe in setting our Brand Ambassadors up for success, which often involves getting our clients in on the training to show them what passion really is, so our team can reflect that passion when they’re out interacting with your consumers.
After all, execution is everything right?
Once a campaign is live we’re all over it. Our regional managers visit shifts on a daily basis to ensure they’re being executed to plan.
We provide ongoing training to our staff to ensure the best execution possible and to set them up for success to meet their weekly sales targets.
“I like that you can choose to mix the yoghurt and fruit together or keep them separate.”
"I usually buy something else but this is really good and I love the bag thanks for that."
“Have been put off sausages for a while but these make me want to purchase a packet.”
“It’s super soft, it is softer than other ‘white’ breads on the market”
"Yum awesome taste, love that they are from NZ."
"I know and love Just Hummus, and great they have increased their scope - it's bound to be good, if it's them"
“I always purchase Wattie’s over other brands.”
“This is really nice, I actually think I prefer it to Best Foods which is what I usually go for.”
"It’s so much better than my normal muesli."
“I like that they are New Zealand made chips, at the moment I am trying to buy local.”
"Yum I love all things Hellers! It's always guaranteed to be good. I didn't know they did meatballs, I always get their sausages.”
“So good that they are natural and gluten free. So many burgers are full of rubbish, so it’s great to see a good quality burger.”
“I really like this! I find lots of Muesli’s sickly sweet but this one tastes really good”
“I love the combination of the Granola and the Oat Milk”
“Honey Puffs is my kids favourite cereal, so I’m keen for them to try this new flavour and see how it goes!”
“I've seen the advertising for this and wondered what they might taste like.”
"I've always wanted to try this! It's great to be able to sample across other variants as well."
"My kids are obsessed with the Dark Raspberry Chocolate, and the packaging being compostable is amazing."
"I loved the Whitlocks Peach Chutney, i've already put it on my list to pick up next time i'm in store."
"This tastes better than you would get in a lot of restaurants! I'm glad I got to taste it first or I would never have bought it."
"Wow! These taste amazing, I can't decide which one to have. I'll have to take one of each."
“I don’t normally buy frozen pizzas, but these taste so authentic I've got to have one.”
"My daughter loved hugging the 'My Little Pony and the other toys' you should do more things like this."
"I used to buy another brand of yoghurt but this one is far better! This will be my go to yoghurt from now on.”
“Wow, I didn’t expect this to be so good, you can’t tell from the taste that these are vegan or dairy free.”
"OMG this is just what I felt like! I love Irvine's Pies, they're great as a pick me up and really affordable."