About Us
Phenomenon specialises in product sampling, product demonstrations, events and experiential activations. We’re proud to be the sampling industry experts used by many of NZ’s most recognised consumer brands, and we’re our clients brands biggest fans!
Why do our clients use us, time and time again? Well come take a look.
Here's why our clients use us!
Our Specialist Knowledge
Our campaign knowledge is second to none. We don’t leave anything to chance, as our single-minded mission is to provide you with a WOW, on every activation, every single time. We don’t advertise our services because we put all our effort into our biggest endorsement – our work.
Our bespoke campaign system means we have hundreds of category insights at our fingertips. Want to know the best performing demonstration stores for your category? No problem we can tell you. Want to know the best location for an out of home activation or targeted event? Ditto.
Our Nationwide Talent Pool
We have a nationwide talent pool based in the all the key hubs that you want to be plus across many smaller regions. This means minimising travel costs for you and better use of your budget. We have local co-ordinators based in the regions and warehousing as well.
Want us to go somewhere abit more off the beaten track? No problem. Want Talent that look a certain way to reflect your brand? We’re likely to have those people on our books already, and if we don’t, we’ll find them.
Win win.
Our Experience
Our team collectively has over 40 years experience in all aspects of product sampling, demonstrations, and events. We know the industry top down and bottom up. We’ve activated thousands of campaigns across pretty much every category you can name, in almost every location that is worth going to.
How much experience do we give you on your campaign? You guessed it, you get all of it! It’s our mission to do the best job we can for you and your brands and we’ll pull out all the stops to make that happen.
Our Brand Ambassadors
Our Brand Ambassadors are not an afterthought.
Our campaign training is rigorous and thorough. We believe in setting our Brand Ambassadors up for success, which often involves getting our clients in on the training to show them what passion really is, so our team can reflect that passion when they’re out interacting with your consumers.
After all, execution is everything right?
Our Campaign Monitoring & Reporting
Once a campaign is live we’re all over it. Our regional managers visit shifts on a daily basis to ensure they’re being executed to plan.
We provide ongoing training to our staff to ensure the best execution possible and to set them up for success to meet their weekly sales targets.
The best reference for our work? Our work...
Case Studies
Product Sampling Hellers Hot Spots
"What a great idea Hellers, how lucky are we!"
Product Sampling Kungfood Dumplings
"We love Kungfood dumplings, our favourite!"
Product Sampling Nom Mochi Bites
"Really tasty, didn't expect them to taste that good."
Product Sampling Blue Royal Blueberries
"I wasn’t even planning to buy blueberries, but I tried one and couldn’t stop!"
Product Sampling Silver Fern Farms Meatballs
“These meatballs are so convenient and delicious, they make dinner easy."
Product Sampling Bref Home and Garden Show
"I use these all the time and love them, keeps everything smelling so fresh!"
Product Sampling Taylors Wine Instore
“Taylor’s Promised Land is my go to wine. Smooth, rich, and perfect."
Product Sampling Griffins Cookies
“They’re just as good as homemade. Griffin’s Cookies are my go to treat!”
Product Sampling Hellers Frozen Pork
"Really love Hellers products, they are the best and this is no exception."
Product Sampling Aoraki Salmon
"Absolutely obsessed! So smooth and flavourful."
Product Sampling Selaks Wine Instore
"The Pinot Gris is superb, love the fruity flavour."
Product Sampling Griffins Crumble Biscuits
"Triple choc so hits the spot. I can't wait to try the other flavours!"
Product Sampling Fudgy Bites Instore
"These are delicious they're going to be my treat for today"
Product Sampling Instore Farrah’s Pizza Bases
"I love that my favourite wrap brand now does Pizza bases!"
Product Sampling Whittakers Chocolate
"Wow they're delicious. I'd not noticed these before. Where can I buy some?"
Product Sampling Yoplait Giveaway
"What a surprise! Thanks for the generous samples!"
Product Sampling Brown Brothers Wine
“This Prosecco Rose would go beautifully with some crackers and cheese.”
Product Sampling Mini Danish Pastries
“These are all so yummy, I can’t decide on which flavour to buy.”
Product Sampling Taylor Made Wine
"I don't really drink Shiraz, but that is definitely the nicest I've tried."
Product Sampling Silver Fern Farms Auckland Food Show
“Silver Fern Farms have the best meat in the show, hands down.”
Product Sampling Silver Fern Farms Office Pie Sampling
“Lamb and Mint pie has the real taste of a Sunday Roast!”
Supermarket Product Sampling Wattie’s Dinners
“It's so convenient that you don’t have to add any spices”
Product Sampling Snackachangi Chips
“I like that they are New Zealand made chips"
Product Sampling Sanitarium Malls
“It’s great that a treat cereal can still provide nutritional value.”
Product Sampling F. Whitlock Office Drops
"I loved Whitlocks Peach Chutney, It's already on my list to purchase next time I'm in store."