Phenomenon specialises in product sampling, product demonstrations, events and experiential activations. We’re proud to be the sampling industry experts used by many of NZ’s most recognised consumer brands, and we’re our clients’ brands’ biggest fans!
Why do our clients use us, time and time again? Well come take a look.
Our campaign knowledge is second to none. We don’t leave anything to chance, as our single-minded mission is to provide you with a WOW, on every activation, every single time. We don’t advertise our services because we put all our effort into our biggest endorsement – our work.
Our bespoke campaign system means we have hundreds of category insights at our fingertips. Want to know the best performing demonstration stores for your category? No problem we can tell you. Want to know the best location for an out of home activation or targeted event? Ditto.
We have a nationwide talent pool based in the all the key hubs that you want to be plus across many smaller regions. This means minimising travel costs for you and better use of your budget. We have local co-ordinators based in the regions and warehousing as well.
Want us to go somewhere abit more off the beaten track? No problem. Want Talent that look a certain way to reflect your brand? We’re likely to have those people on our books already, and if we don’t, we’ll find them.
Our team collectively has over 40 years experience in all aspects of product sampling, demonstrations, and events. We know the industry top down – and bottom up. We’ve activated thousands of campaigns across pretty much every category you can name, in almost every location that is worth going to.
How much experience do we give you on your campaign? You guessed it, you get all of it! It’s our mission to do the best job we can for you and your brands and we’ll pull out all the stops to make that happen.
Our Brand Ambassadors are not an afterthought.
Our campaign training is rigorous and thorough. We believe in setting our Brand Ambassadors up for success, which often involves getting our clients in on the training to show them what passion really is, so our team can reflect that passion when they’re out interacting with your consumers.
After all, execution is everything right?
Once a campaign is live we’re all over it. Our regional managers visit shifts on a daily basis to ensure they’re being executed to plan.
We provide ongoing training to our staff to ensure the best execution possible and to set them up for success to meet their weekly sales targets.
"What a great way to break up my Christmas shopping. Thanks for the generous samples!"
“This Prosecco Rose would go beautifully with some crackers and cheese.”
“These are all so yummy, I can’t decide on which flavour to buy.”
"I don't really drink Shiraz, but that is definitely the nicest I've tried."
“Silver Fern Farms have the best meat in the show, hands down.”
“Beautiful flavours! I didn’t know supermarkets sold Sake.”
“Lamb & Mint has the real taste of a Sunday Roast, it tastes like a slow cooked meal!”
“It's so convenient that you don’t have to add any spices”
"What a great presentation! I could smell it miles away."
“I like that you can choose to mix the yoghurt and fruit together or keep them separate.”
"Lovely flavour, you can taste the real fruit, especially the strawberry. Very summery."
“Have been put off sausages for a while but these make me want to purchase a packet.”
“It’s super soft, it is softer than other ‘white’ breads on the market”
"Yum!! Awesome taste and love that they are from NZ."
"Love the Avocado and Pesto! I'll use this instead of our usual pesto for pasta tonight."
”These pair very well with the yoghurt! Delicious and juicy.”
“This is really nice, I actually think I prefer it to Best Foods which is what I usually go for.”
"Can't decide between the Peanut Butter or Dragonfruit, so I'll have to get one of each."
“I like that they are New Zealand made chips, at the moment I am trying to buy local.”
“A lot juicer and more flavorsome than traditional meatballs.”
“So many burgers are full of rubbish, so it’s great to see a good quality burger.”
“I really like this! I find lots of Muesli’s sickly sweet but this one tastes really good”
“I love the combination of the Granola and the Oat Milk”
“It’s great that a treat cereal can still provide nutritional value.”
“I've seen the advertising for this and wondered what they might taste like.”
"I've always wanted to try this! It's great to be able to sample across other variants as well."
"Obsessed with this chocolate, and the packaging being compostable is amazing."
"I loved Whitlocks Peach Chutney, It's already on my list to purchase next time I'm in store."
"Tastes better than what you would get in most restaurants!"
"These taste amazing, I can't decide which one to have. I'll have to take one of each."
“I don’t usually buy frozen pizzas, but these taste so authentic I've got to have one.”
"My daughter loved hugging My Little Pony, you should do more things like this."
“This is so dangerously beautiful, I would finish the 800g tub in one sitting.”
“Wow, I didn’t expect this to be so good, you can’t tell that these are vegan and dairy free.”
"I love Irvine's Pies, they're great as a pick-me-up and really affordable."