About Us

Phenomenon specialises in product sampling,  product demonstrations, events and experiential activations.  We’re proud to be the sampling industry experts used by many of NZ’s most recognised consumer brands, and we’re our clients’ brands’ biggest fans!

Why do our clients use us, time and time again? Well come take a look.


Here's why our clients use us!

Phenomenon Instore Demonstration for Sorbant Tissues 2019

Our Specialist Knowledge

Our campaign knowledge is second to none. We don’t leave anything to chance, as our single-minded mission is to provide you with a WOW, on every activation, every single time.  We don’t  advertise our services because we put all our effort into our biggest endorsement – our work.

Our bespoke campaign system means we have hundreds of category insights at our fingertips. Want to know the best performing demonstration stores for your category? No problem we can tell you. Want to know the best location for an out of home activation or targeted event? Ditto.

Trade Aid Sampling at the Auckland Food Show

Our Nationwide Talent Pool

We have a nationwide talent pool based in the all the key hubs that you want to be plus across many smaller regions. This means minimising travel costs for you and better use of your budget. We have local co-ordinators based in the regions and warehousing as well.

Want us to go somewhere abit more off the beaten track? No problem. Want Talent that look a certain way to reflect your brand? We’re likely to have those people on our books already, and if we don’t, we’ll find them.

Win win.

Phenomenon instore with I love Ceral

Our Experience

Our team collectively has over 40 years experience in all aspects of product sampling, demonstrations, and events.  We know the industry top down – and bottom up. We’ve activated thousands of campaigns across pretty much every category you can name, in almost every location that is worth going to.

How much experience do we give you on your campaign? You guessed it, you get all of it! It’s our mission to do the best job we can for you and your brands and we’ll pull out all the stops to make that happen.

Sampling Silver Fern Farms at the Auckland Food Show.

Our Brand Ambassadors

Our Brand Ambassadors are not an afterthought.

Our campaign training is rigorous and thorough. We believe in setting our Brand Ambassadors up for success, which often involves getting our clients in on the training to show them what passion really is, so our team can reflect that passion when they’re out interacting with your consumers.

After all, execution is everything right?

Our Campaign Monitoring & Reporting

Once a campaign is live we’re all over it. Our regional managers visit shifts on a daily basis to ensure they’re being executed to plan.

We provide ongoing training to our staff to ensure the best execution possible and to set them up for success to meet their weekly sales targets.

The best reference for our work? Our work...

Case Studies

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Phenomenon Demonstrator samples Whittakers Cocoa Pods

Whittaker’s Cocoa Pods

Mall Sampling Out of home

"Wow they're delicious. I'd not noticed these before. Where can I buy some?"

Silver Fern Farms Sure Fire

Instore Demonstrations Shopper Sampling

“I wasn’t going to get anything that is not on the list, but will have to succumb to this exquisite beef eye fillet”

Pic’s Big Mix

Instore Demonstrations Shopper Sampling

"Extremely yummy. Could eat it by the spoonful!"

Lewis Road Creamery Butter

Instore Demonstrations Shopper Sampling

"Creamy like old fashioned butter"

Vogel’s Gluten Free Sourdough

Instore Demonstrations Shopper Sampling

“The improved formula is so light and tasty”

PURE Burgers

Instore Demonstrations Shopper Sampling

“Love this, it’s truly 97% meat. Silver Fern Farms deliver quality products every time."

Olivani Oils

Instore Demonstrations Shopper Sampling

"Picual is very distinctive, like biting into an olive, raw, green, they're all delicious, reminds me of being in the South of Spain"

Yoplait Max Protein Breakfast Experience

Event Sampling Out of home

“I will seriously go buy this after work today. This is delicious!”

Yoplait 4-Pack Giveaway

Mall Sampling Shopper Sampling

"What a great way to break up my Christmas shopping. Thanks for the generous samples!"

Brown Brothers Prosecco

Instore Demonstrations Shopper Sampling

“This Prosecco Rose would go beautifully with some crackers and cheese.”

Mini Danishes

Instore Demonstrations Shopper Sampling

“These are all so yummy, I can’t decide on which flavour to buy.”

Taylor Made Wine

Instore Demonstrations Shopper Sampling

"I don't really drink Shiraz, but that is definitely the nicest I've tried."

Silver Fern Farms Food Show

Event Sampling Shopper Sampling

“Silver Fern Farms have the best meat in the show, hands down.”

Takara Sake

Instore Demonstrations Shopper Sampling

“Beautiful flavours! I didn’t know supermarkets sold Sake.”

Silver Fern Farms Pies

Event Sampling Promotions

“Lamb & Mint has the real taste of a Sunday Roast, it tastes like a slow cooked meal!”

Wattie’s Dinner Hub

Instore Demonstrations Shopper Sampling

“It's so convenient that you don’t have to add any spices”

F. Whitlock & Sons Killer Beans

Instore Demonstrations Shopper Sampling

"What a great presentation! I could smell it miles away."

Fruit Sensations & Greek

Instore Demonstrations Shopper Sampling

“I like that you can choose to mix the yoghurt and fruit together or keep them separate.”

Yoplait Relaunch

Instore Demonstrations Shopper Sampling

"Lovely flavour, you can taste the real fruit, especially the strawberry. Very summery."

Hellers Gourmet Sausages

Instore Demonstrations Shopper Sampling

“Have been put off sausages for a while but these make me want to purchase a packet.”

Nature’s Fresh Bread

Instore Demonstrations Shopper Sampling

“It’s super soft, it is softer than other ‘white’ breads on the market”

A brand ambassador samples Watties Hash Bites

Wattie’s Hash Bites

Instore Demonstrations Shopper Sampling

"Yum!! Awesome taste and love that they are from NZ."

Just Smash Dips

Instore Demonstrations Mall Sampling

"Love the Avocado and Pesto! I'll use this instead of our usual pesto for pasta tonight."

Wattie’s Peaches

Instore Demonstrations Shopper Sampling

”These pair very well with the yoghurt! Delicious and juicy.”

Heinz Seriously Good Mayo

Instore Demonstrations Shopper Sampling

“This is really nice, I actually think I prefer it to Best Foods which is what I usually go for.”

Vogel’s Delightful Granola

Instore Demonstrations Shopper Sampling

"Can't decide between the Peanut Butter or Dragonfruit, so I'll have to get one of each."

Snackachangi Chips

Instore Demonstrations Shopper Sampling

“I like that they are New Zealand made chips, at the moment I am trying to buy local.”

Hellers Meatball Launch

Instore Demonstrations Shopper Sampling

“A lot juicer and more flavorsome than traditional meatballs.”

Silver Fern Farms Burgers

Instore Demonstrations Shopper Sampling

“So many burgers are full of rubbish, so it’s great to see a good quality burger.”

Super Seeds Muesli

Instore Demonstrations Shopper Sampling

“I really like this! I find lots of Muesli’s sickly sweet but this one tastes really good”

Sanitarium Granola

Instore Demonstrations Shopper Sampling

“I love the combination of the Granola and the Oat Milk”

Honey Puffs Malls

Mall Sampling Characters

“It’s great that a treat cereal can still provide nutritional value.”

Honey Puffs Instore

Instore Demonstrations Shopper Sampling

“I've seen the advertising for this and wondered what they might taste like.”

Taylors Estate Wine

Instore Demonstrations Shopper Sampling

"I've always wanted to try this! It's great to be able to sample across other variants as well."

Trade Aid Sampling at the Auckland Food Show

Trade Aid Auckland Food Show

Event Sampling Out of home Interactive

"Obsessed with this chocolate, and the packaging being compostable is amazing."

F. Whitlock & Sons Office Drops

Out of home Interactive Promotions

"I loved Whitlocks Peach Chutney, It's already on my list to purchase next time I'm in store."

Sampling at the Auckland Food Show Event

Silver Fern Farms

Instore Demonstrations Event Sampling

"Tastes better than what you would get in most restaurants!"

Sampling the new range of ready meals

Good Taste Company Meals

Instore Demonstrations Shopper Sampling

"These taste amazing, I can't decide which one to have. I'll have to take one of each."

Phenomenon demonstrating Dr Oetker in Supermarkets.

Dr Oetker Frozen Pizza

Instore Demonstrations Shopper Sampling

“I don’t usually buy frozen pizzas, but these taste so authentic I've got to have one.”

Hasbro Characters

The Warehouse Toy Play Date

Characters Interactive Promotions

"My daughter loved hugging My Little Pony, you should do more things like this."

Meadow Fresh Kaló Yoghurt

Instore Demonstrations Shopper Sampling

“This is so dangerously beautiful, I would finish the 800g tub in one sitting.”

Feel Good Ice Cream

Instore Demonstrations Shopper Sampling

“Wow, I didn’t expect this to be so good, you can’t tell that these are vegan and dairy free.”

Student sampling for Irvines Pies

Irvines Pies – O Week

Event Sampling Out of home

"I love Irvine's Pies, they're great as a pick-me-up and really affordable."