About Us

Phenomenon specialises in product sampling,  product demonstrations, events and experiential activations.  We’re proud to be the sampling industry experts used by many of NZ’s most recognised consumer brands, and we’re our clients’ brands’ biggest fans!

Why do our clients use us, time and time again? Well come take a look.


Here's why our clients use us!

Phenomenon Instore Demonstration for Sorbant Tissues 2019

Our Specialist Knowledge

Our campaign knowledge is second to none. We don’t leave anything to chance, as our single-minded mission is to provide you with a WOW, on every activation, every single time.  We don’t  advertise our services because we put all our effort into our biggest endorsement – our work.

Our bespoke campaign system means we have hundreds of category insights at our fingertips. Want to know the best performing demonstration stores for your category? No problem we can tell you. Want to know the best location for an out of home activation or targeted event? Ditto.

Trade Aid Sampling at the Auckland Food Show

Our Nationwide Talent Pool

We have a nationwide talent pool based in the all the key hubs that you want to be plus across many smaller regions. This means minimising travel costs for you and better use of your budget. We have local co-ordinators based in the regions and warehousing as well.

Want us to go somewhere abit more off the beaten track? No problem. Want Talent that look a certain way to reflect your brand? We’re likely to have those people on our books already, and if we don’t, we’ll find them.

Win win.

Phenomenon instore with I love Ceral

Our Experience

Our team collectively has over 40 years experience in all aspects of product sampling, demonstrations, and events.  We know the industry top down – and bottom up. We’ve activated thousands of campaigns across pretty much every category you can name, in almost every location that is worth going to.

How much experience do we give you on your campaign? You guessed it, you get all of it! It’s our mission to do the best job we can for you and your brands and we’ll pull out all the stops to make that happen.

Sampling Silver Fern Farms at the Auckland Food Show.

Our Brand Ambassadors

Our Brand Ambassadors are not an afterthought.

Our campaign training is rigorous and thorough. We believe in setting our Brand Ambassadors up for success, which often involves getting our clients in on the training to show them what passion really is, so our team can reflect that passion when they’re out interacting with your consumers.

After all, execution is everything right?

Our Campaign Monitoring & Reporting

Once a campaign is live we’re all over it. Our regional managers visit shifts on a daily basis to ensure they’re being executed to plan.

We provide ongoing training to our staff to ensure the best execution possible and to set them up for success to meet their weekly sales targets.

The best reference for our work? Our work...

Case Studies

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Product sampling gets results in malls with Whittakers Chocolate.

Product Sampling Whittakers Chocolate

Shopper Sampling Product Sampling

"Wow they're delicious. I'd not noticed these before. Where can I buy some?"

Product Sampling gets results for Silver Fern Farms. A brand Ambassador sampling Silver Fern Farms

Product Sampling Silver Fern Farms Premium Meat

Instore Demonstrations Shopper Sampling

“It's delicious! I'll have to succumb to this exquisite beef eye fillet”

A Brand Ambassador product sampling Pics Peanut Butter to shoppers in supermarkets.

Product Sampling Pics Peanut Butter

Instore Demonstrations Shopper Sampling

"Extremely yummy. Could eat it by the spoonful!"

A Phenomenon Brand Ambassador product samples Lewis Road Creamery Butter

Product Sampling Lewis Road Creamery

Instore Demonstrations Shopper Sampling

"It's so delicious! Creamy like old fashioned butter."

Product Sampling Vogel’s Gluten Free Bread

Instore Demonstrations Shopper Sampling

“The improved formula is so light and tasty”

Product Sampling in Supermarket of Silver Fern Farms Pure Burgers

Product Sampling Silver Fern Farms Pure Burgers

Instore Demonstrations Shopper Sampling

“Love this, it’s truly 97% meat. Silver Fern Farms deliver quality products every time."

Product Sampling in Supermarket of Olivani Oils

Product Sampling Flavoured Olivani Olive Oils

Instore Demonstrations Shopper Sampling Product Sampling

"They're all delicious, reminds me of being in the South of Spain"

Product Sampling Yoplait Protein Max Yoghurt

Out of home Product Sampling Office Sampling

“I will seriously go buy this after work today. This is delicious!”

Product Sampling Yoplait Giveaway

Mall Sampling Shopper Sampling

"What a surprise! Thanks for the generous samples!"

Product Sampling Brown Brothers Prosecco Wine

Instore Demonstrations Shopper Sampling Product Sampling Alcohol Sampling

“This Prosecco Rose would go beautifully with some crackers and cheese.”

Product Sampling Mini Danish Pastries

Instore Demonstrations Shopper Sampling

“These are all so yummy, I can’t decide on which flavour to buy.”

Product Sampling Taylor Made Wine

Instore Demonstrations Shopper Sampling

"I don't really drink Shiraz, but that is definitely the nicest I've tried."

Product Sampling Silver Fern Farms Auckland Food Show

Event Sampling Shopper Sampling Product Sampling Cooking

“Silver Fern Farms have the best meat in the show, hands down.”

Product Sampling Supermarkets Takara Sake

Instore Demonstrations Shopper Sampling Product Sampling Alcohol Sampling

“Beautiful flavours! I didn’t know supermarkets sold Sake.”

Product Sampling Silver Fern Farms Office Pie Sampling

Event Sampling Out of home Promotions Office Sampling Cooking

“Lamb and Mint pie has the real taste of a Sunday Roast!”

Product Sampling Wattie’s Dinners

Instore Demonstrations Shopper Sampling

“It's so convenient that you don’t have to add any spices”

Product Sampling F.Whitlock’s

Instore Demonstrations Shopper Sampling

"What a great presentation! I could smell it miles away."

Product Sampling Yoplait Fruit Sensations

Instore Demonstrations Shopper Sampling

“I like that you can choose to mix the yoghurt and fruit together”

Product Sampling Yoplait Relaunch

Instore Demonstrations Shopper Sampling

"Lovely flavour, you can taste the real fruit, especially the strawberry. Very summery."

Product Sampling Hellers Gourmet Sausages

Instore Demonstrations Shopper Sampling

“Tasting these has me wanting to purchase a packet.”

Product Sampling Nature’s Fresh Bread

Instore Demonstrations Shopper Sampling

“It’s super soft, it is softer than other ‘white’ breads on the market”

A brand ambassador samples Watties Hash Bites

Product Sampling Watties Hash Bites

Instore Demonstrations Shopper Sampling

"Yum!! Awesome taste and love that they are from NZ."

Product Sampling Just Smash Dips

Instore Demonstrations Mall Sampling

"Love the Avocado and Pesto! I'll use this on pasta for dinner."

Product sampling Watties Peaches

Instore Demonstrations Shopper Sampling

”These pair very well with the yoghurt! Delicious and juicy.”

Product Sampling Heinz Mayo

Instore Demonstrations Shopper Sampling

“This is really nice, I actually think I prefer it to Best Foods which is what I usually go for.”

Product Sampling Vogel’s Granola

Instore Demonstrations Shopper Sampling

"Can't decide between the Peanut Butter or Dragonfruit, so I'll have to get one of each."

Product Sampling Snackachangi Chips

Instore Demonstrations Shopper Sampling

“I like that they are New Zealand made chips"

Product Sampling Hellers Meatballs

Instore Demonstrations Shopper Sampling

“A lot juicer and more flavorsome than traditional meatballs.”

Product Sampling Silver Fern Farms Burgers

Instore Demonstrations Shopper Sampling

“So many burgers are full of rubbish, so it’s great to see a good quality burger.”

Product Sampling Sanitarium Superseeds

Instore Demonstrations Shopper Sampling

“I really like this! Some are too sweet, this one tastes really good.”

Product Sampling Sanitarium Granola

Instore Demonstrations Shopper Sampling

“I love the combination of the Granola and the Oat Milk”

Product Sampling Sanitarium Malls

Mall Sampling Characters

“It’s great that a treat cereal can still provide nutritional value.”

Product Sampling Sanitarium Honey Puffs

Instore Demonstrations Shopper Sampling

“I've seen the advertising for this and wondered what they might taste like.”

Product Sampling gets results! Taylors Estate Wine

Instore Demonstrations Shopper Sampling

"I've always wanted to try this! It's great to be able to sample across other variants as well."

Trade Aid Sampling at the Auckland Food Show

Product Sampling gets results! Trade Aid

Event Sampling Out of home Interactive

"Obsessed with this chocolate, and the packaging being compostable is amazing."

Product Sampling F. Whitlock Office Drops

Out of home Interactive Promotions

"I loved Whitlocks Peach Chutney, It's already on my list to purchase next time I'm in store."

Sampling at the Auckland Food Show Event

Product Sampling Silver Fern Farms

Instore Demonstrations Event Sampling

"Tastes better than what you would get in most restaurants!"

Sampling the new range of ready meals

Product Sampling Good Taste Company

Instore Demonstrations Shopper Sampling

"These taste amazing, I can't decide which one to have. I'll have to take one of each."

Hasbro Characters

Product Sampling The Warehouse

Characters Interactive Promotions

"My daughter loved hugging My Little Pony, you should do more things like this."