Yoplait 4-Pack Giveaway

Yoplait had hungry Kiwi shoppers covered during their Christmas shopping!

 The brief

Create a Yoplait experience by distributing over 10,000 Greek Yoghurt 4-packs, to surprise and delight Auckland shoppers

The mechanics

  • We set up a branded Yoplait pop-up inside Sylvia Park Mall, which was activated by Phenomenon Brand Ambassadors
  • We had a prime site location – which targeted high foot traffic areas
  • Timings: Friday 11th – Sunday 13th December 2020
  • Sampling: Yoplait Greek 4-packs in; Vanilla, Mixed Berries, Strawberry

The outcome

  • Over 10,000 4-packs (40,000 individual samples) distributed across 3 days