The brief
Create a Yoplait experience by distributing over 10,000 Greek Yoghurt 4-packs, to surprise and delight Auckland shoppers
The mechanics
- We set up a branded Yoplait pop-up inside Sylvia Park Mall, which was activated by Phenomenon Brand Ambassadors
- We had a prime site location – which targeted high foot traffic areas
- Timings: Friday 11th – Sunday 13th December 2020
- Sampling: Yoplait Greek 4-packs in; Vanilla, Mixed Berries, Strawberry
The outcome
- Over 10,000 4-packs (40,000 individual samples) distributed across 3 days