Product Sampling Silver Fern Farms Auckland Food Show

The Auckland Food Show 2021 saw over 25,000 attendees across 4 days. Silver Fern Farms were right there amongst the action, serving up only the best premium quality lamb, beef, and venison products. Delicious starts here!

The brief

  • Our Brand Ambassadors were assigned to the two product sampling stations, to showcase Silver Fern Farms as a brand, engage with consumers, and give them a real taste of Silver Fern Farms Beef, Lamb, and Venison retail products
  • Build awareness and drive trial of the Honest Burgers and core retail range

The mechanics

  • The Silver Fern Farms container was shipped in, and used as a ‘burger bar’ to serve Honest Sliders
  • Opposite the burger bar were two sampling stations where our Brand Ambassadors were situated. One stand sampled Beef Medallions & Lamb Steaks, while the other featured Venison Medallions & Venison Minute Steaks.
  • Talent were dressed in bright red “Honest Burgers” Tees, along with navy branded Silver Fern Farms caps & aprons
  • The gift with purchase offer this year included a free branded cooler bag with any purchase of 2 or more Silver Fern Farms products

The outcome

  • Over 5,000 samples were handed out to attendees during the 28 hours we were live
  • Almost 4,000 units of Silver Fern Farms products sold throughout the duration of the event

Want to know more?

Check out some of our product sampling work here. Instore Sampling Silver Fern Farms Pure Burgers, Watties Hash Bites.

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