Taylor Made Wine

Taylor Made wines are made with mastery. 

The brief

To promote and educate shoppers on the range of Taylor Made Wine. Encourage trial, then purchase on the day 

The mechanics

  • A focused in-store campaign across New World Supermarkets nationwide, 9 regions in total. To showcase, promote, and drive sales of the Taylor Made Range
  • Timing: July 2021
  • Sampling: Taylor Made Shiraz, Taylor Made Cabernet Sauvignon, Taylor Made Malbec

The outcome

  • During the 120 hours we were live in-store, almost 500 units were sold 
  • 28% of shoppers sampled to purchased a bottle of Taylor Made