Taylor Made Wine
Taylor Made wines are made with mastery.
The brief
To promote and educate shoppers on the range of Taylor Made Wine. Encourage trial, then purchase on the day
The mechanics
- A focused in-store campaign across New World Supermarkets nationwide, 9 regions in total. To showcase, promote, and drive sales of the Taylor Made Range
- Timing: July 2021
- Sampling: Taylor Made Shiraz, Taylor Made Cabernet Sauvignon, Taylor Made Malbec
The outcome
- During the 120 hours we were live in-store, almost 500 units were sold
- 28% of shoppers sampled to purchased a bottle of Taylor Made
