Our People

When you want to book a campaign, our team are ready! We do what we love, and love what we do. We know sampling and demonstrations inside and out.


Meet The Team

Merilyn Havler – General Manager

Merilyn has worked extensively in the brand experience arena, in particular in store, having previously owned and run Product Placement Ltd, whose clients included, Fonterra, Nespresso, De Longhi, Kenwood, Reckittt Benckiser & Mars Inc. amongst others.

Out of the office, Merilyn juggles the needs of a high energy teenager with that of a high energy Border Collie, and if you fancy spicy food her curries have been compared to those found in the best Indian restaurants in the city.

Annelise Haddon Senior Account Manager

Annelise Haddon – Senior Account Manager

Annelise oversees activations on some of our biggest clients including Silver Fern Farms and Goodman Fielder, and is an amazing mentor and trainer to the junior account team.

Bought up in Dunedin the cold doesn’t phase her, and she’s renowned in the office for her daily breakfast of kale and eggs. Want something moved? No problem, she’s also our resident truck driver and trailer backer.



Amy Bateman – Account Manager

Account Manager extraordinaire. No detail large or small will slip through her grasp and clients lucky enough to have her eagle eye on their campaigns include Frucor, Griffins, and Kraft Heinz.

At home Amy loves hanging out with Max the sassy old Jack Russell and Tessa the scary but sweet natured Staffy. Holidays find Amy fuelling her travel bug and she’s currently dropping hints about her next adventure.


Phenomenon Account Team

Sherine Cameron – Junior Account Manager

The perkiest member of the Client Service team, the rumour that Sherine has never been seen without a smile on her face or a word to say is true!

Her ongoing search for knowledge is insatiable and her days off find her soaking up a new book, or practising her upcoming Toastmasters speech.

We keep Sherine quiet by diverting her attention onto campaigns. She’s currently keeping the wheels turning for Trade Aid, Aseleo Care, Goodman Fielder, Distell and a number of others.



Chelsea McMillan – Junior Account Manager

If Phenomenon was a band Chelsea would be Sporty Spice! A fantastic multi tasker you can rely on her to have every campaign detail at her fingertips. Her current clients include, Frucor, Goodman Fielder, Tokyo Foods and Kraft Heinz.

Whenever she has some spare time, Chelsea plays football for Onehunga Mangere, is queen of the office takeaways, and can talk at length about any food that doesn’t appear to be good for you!

Case Studies

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Fruit Sensations & Greek

Instore Demonstrations Shopper Sampling

“I like that you can choose to mix the yoghurt and fruit together or keep them separate.”

Yoplait Relaunch

Instore Demonstrations Shopper Sampling

"I usually buy something else but this is really good and I love the bag thanks for that."

Hellers Gourmet Sausages

Instore Demonstrations Shopper Sampling

“Have been put off sausages for a while but these make me want to purchase a packet.”

Nature’s Fresh Bread

Instore Demonstrations Shopper Sampling

“It’s super soft, it is softer than other ‘white’ breads on the market”

Wattie’s Hash Bites

Instore Demonstrations Shopper Sampling

"Yum awesome taste, love that they are from NZ."

Just Smash Dips

Instore Demonstrations Mall Sampling

"I know and love Just Hummus, and great they have increased their scope - it's bound to be good, if it's them"

Wattie’s Peaches

Instore Demonstrations Shopper Sampling

“I always purchase Wattie’s over other brands.”

Heinz Seriously Good Mayo

Instore Demonstrations Shopper Sampling

“This is really nice, I actually think I prefer it to Best Foods which is what I usually go for.”

Vogel’s Delightful Granola

Instore Demonstrations Shopper Sampling

"It’s so much better than my normal muesli."

Snackachangi Chips

Instore Demonstrations Shopper Sampling

“I like that they are New Zealand made chips, at the moment I am trying to buy local.”

Hellers Meatball Launch

Instore Demonstrations Shopper Sampling

"Yum I love all things Hellers! It's always guaranteed to be good. I didn't know they did meatballs, I always get their sausages.”

Silver Fern Farms Burgers

Instore Demonstrations Shopper Sampling

“So good that they are natural and gluten free. So many burgers are full of rubbish, so it’s great to see a good quality burger.”

Super Seeds Muesli

Instore Demonstrations Shopper Sampling

“I really like this! I find lots of Muesli’s sickly sweet but this one tastes really good”

Sanitarium Granola

Instore Demonstrations Shopper Sampling

“I love the combination of the Granola and the Oat Milk”

Honey Puffs Malls

Mall Sampling Characters

“Honey Puffs is my kids favourite cereal, so I’m keen for them to try this new flavour and see how it goes!”

Honey Puffs Instore

Instore Demonstrations Shopper Sampling

“I've seen the advertising for this and wondered what they might taste like.”

Taylors Estate Wine

Instore Demonstrations Shopper Sampling

"I've always wanted to try this! It's great to be able to sample across other variants as well."

Trade Aid Sampling at the Auckland Food Show

Trade Aid Auckland Food Show

Event Sampling Out of home Interactive

"My kids are obsessed with the Dark Raspberry Chocolate, and the packaging being compostable is amazing."

F. Whitlock & Sons Office Drops

Out of home Interactive Promotions

"I loved the Whitlocks Peach Chutney, i've already put it on my list to pick up next time i'm in store."

Sampling at the Auckland Food Show Event

Silver Fern Farms

Instore Demonstrations Event Sampling

"This tastes better than you would get in a lot of restaurants! I'm glad I got to taste it first or I would never have bought it."

Sampling the new range of ready meals

Good Taste Company Meals

Instore Demonstrations Shopper Sampling

"Wow! These taste amazing, I can't decide which one to have. I'll have to take one of each."

Phenomenon demonstrating Dr Oetker in Supermarkets.

Dr Oetker Frozen Pizza

Instore Demonstrations Shopper Sampling

“I don’t normally buy frozen pizzas, but these taste so authentic I've got to have one.”

Hasbro Characters

The Warehouse Toy Play Date

Characters Interactive Promotions

"My daughter loved hugging the 'My Little Pony and the other toys' you should do more things like this."

Meadow Fresh Kaló Yoghurt

Instore Demonstrations Shopper Sampling

"I used to buy another brand of yoghurt but this one is far better! This will be my go to yoghurt from now on.”

Feel Good Ice Cream

Instore Demonstrations Shopper Sampling

“Wow, I didn’t expect this to be so good, you can’t tell from the taste that these are vegan or dairy free.”

Student sampling for Irvines Pies

Irvines Pies – O Week

Event Sampling Out of home

"OMG this is just what I felt like! I love Irvine's Pies, they're great as a pick me up and really affordable."