Product Sampling Silver Fern Farms Meatballs
Product sampling provided an excellent opportunity to showcase Silver Fern Farms new meatballs to supermarket shoppers, allowing them to experience the quality and flavour firsthand.
Silver Fern Farms Meatballs are crafted from premium New Zealand grass-fed beef, selected for their rich flavour, tender texture, and delicious eating experience. Made with 97% beef and no artificial colours, preservatives, or fillers, they’re a naturally wholesome option you can feel good about serving. It’s the quality you expect from Silver Fern Farms in every bite.
The brief
Introduce shoppers to the new Silver Fern Farms Meatballs through in-store product sampling, encouraging shoppers to try the product and convert interest into purchase.
Educate shoppers that Silver Fern Farms Meatballs are a standout option in supermarket freezers, made with premium quality cuts for rich flavour, tender texture, and a clean ingredient list that delivers an unbeatable eating experience.
The mechanics
- Live in-store cooking demonstrations showcased the meatballs in action, with freshly prepared samples offered to shoppers on the spot
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