Product Sampling Scotts Osmocote
Phenomenon brought Scotts Osmocote premium gardening range to life with a nationwide in-store activation across Bunnings. Helping shoppers get the best from their gardens, the campaign showcased Osmocote’s unique Smart Feeding technology and connected gardeners with the right products for their planting projects.
From first-time gardeners to green-thumb enthusiasts, shoppers were given the confidence to grow better with Scotts Osmocote. Through engaging in-store conversations and expert product recommendations, the activation turned a trip to Bunnings into an opportunity for garden inspiration and discovery.
The Brief
Nationwide in-store campaign across Bunnings designed to educate shoppers on the benefits of the Scotts Osmocote range ahead of the spring gardening season.
The objective was to showcase the unique Smart Feeding technology, recommend the right products for individual gardening needs, and encourage purchase across the premium planting and potting mix range.
The Mechanics
Brand ambassadors engaged shoppers in the garden aisle, sharing product knowledge and helping customers select the best Osmocote solution for their plants and projects.
The outcome
Increased awareness and understanding of the Scotts Osmocote range.
Created valuable shopper conversations at the point of purchase, helping gardeners feel confident in their product choices.
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