Product Sampling Molly Woppy
Molly Woppy invited shoppers to experience a new take on gluten free treats through an in-store product sampling campaign during Gluten Free Weeks. Showcasing generous flavours and premium ingredients, the campaign helped challenge the idea that gluten free means missing out, proving that great taste comes first.
ALove at first bite. Molly Woppy created moments of cookie discovery in-store, giving shoppers the chance to experience the indulgent flavours, generous inclusions, and artisan quality behind a gluten free range made without compromise.
The Brief
Targeted in-store product sampling campaign across Woolworths and New World stores to promote the Molly Woppy gluten free cookie range during Gluten Free Weeks.
The objective was to educate shoppers that gluten free cookies can deliver the same indulgent taste experience, encourage product trial, and increase purchase consideration.
The Mechanics
- Brand ambassadors engaged shoppers in-store, offering samples of the Molly Woppy gluten free range and sharing the story behind the premium ingredients and baking approach.
- The campaign encouraged consumers to discover a gluten free option without compromising on flavour.
The Outcomes
- Increased awareness and trial of the Molly Woppy gluten free range.
- Challenged shopper perceptions by demonstrating that gluten free products can still deliver a premium taste experience.
- Created meaningful consumer engagement and encouraged purchase consideration at the point of sale.
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