Product Sampling Moogurt
Mighty Moogurt brought a new yoghurt experience to family shoppers through a fun and engaging product sampling campaign. By putting samples directly into the hands of kids and parents, the campaign helped build awareness, encourage trial, and introduce households to a convenient snack option designed to fuel busy days.
Big flavours for big days. Mighty Moogurt created moments of discovery in the dairy aisle, giving families the chance to taste the range and find a new lunchbox or after-school snack favourite.
The Brief
In-store product sampling campaign designed to build awareness of Mighty Moogurt and encourage trial among family shoppers.
The objective was to introduce children and household shoppers to the range, highlight the benefits of protein, probiotics, and calcium, and encourage purchase through a promotional offer.
The Mechanics
- Brand ambassadors engaged families in-store, offering samples of the Mighty Moogurt range and creating a fun, interactive product experience.
- $1 off vouchers were provided to encourage shoppers to convert trial into purchase.
The Outcomes
- Built awareness and generated trial for a newer kids yoghurt brand in the market.
- Created positive engagement with families through a fun and memorable sampling experience.
- Supported purchase consideration by connecting shoppers with the product at the point of purchase.
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