Product Sampling Kungfood Crispy Dumplings
There’s no better way to launch Kungfood’s new Crispy Dumplings than through taste. Our in-store sampling campaign put the golden crunch and bold flavour of the dumplings directly into shoppers hands, while also shining a spotlight on the much-loved Spring Roll range. Each bite delivered crisp texture, savoury fillings, and instant impact. From the first crunch, the response was clear: this is street food worth stopping for!
To capture attention and taste buds, we brought Kungfood’s Crispy Dumplings straight to shoppers. One golden, crunchy bite was all it took. Bold flavour, irresistible texture, and street food comfort they couldn’t walk past.
The Brief
Launch the new Kungfood Crispy Dumplings and drive sales of the popular Spring Roll range, highlighting the premium restaurant quality.
The Mechanics
- A targeted in-store sampling campaign within South Island Foodstuffs stores
- Product sampling Crispy Dumplings and Spring Rolls
- Schedule planned to coincide with the pricing promotion in-store
The Outcomes
- 2,700+ shoppers got a taste of Kungfood’s Crispy Dumplings and Spring Rolls, and they loved every bite!
- More than 1,000 packs made their way into shoppers trolleys during the campaign
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