Product Sampling Griffins Chit Chat
Griffin’s launched a nationwide in-store sampling campaign to celebrate the return of the reinvented Chit Chat biscuit. Shoppers enjoyed full sized samples of the bold new twist on a beloved classic. With layers of chocolate, crunch, and cheeky personality, the Chit Chat sparked nostalgia and fresh excitement. This fun, playful activation brought the brand to life at shelf, and one bite was enough to win them over.
Shoppers were surprised and delighted with full-sized samples of the reinvented Chit Chat biscuit, delivered right in the supermarket aisle. This playful activation brought the new look treat directly into hands and trolleys, inviting a new generation to fall in love with a classic, now with even more crunch, chocolate, and charm.
The Brief
The objective was to drive awareness and trial of the reinvented Griffin’s Chit Chat biscuit, highlighting its new rectangular shape and increased chocolate content as part of the updated formulation.
The Mechanics
- A nationwide in-store product sampling campaign
- Aligned with the client’s promotional calendar to support conversion at shelf
- Sampling: Full sized Chit Chat biscuits
The Outcomes
- Over 17,500 shoppers received full sized Chit Chat biscuits across all locations, successfully engaging them and giving everyone the chance to experience the reinvented classic firsthand. The campaign generated incredible sales, bringing renewed excitement to a much loved favourite.
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