Product Sampling Arnott’s Shortbread
Arnott’s launched a bold new range with Shortbread Minis, a modern take on a classic treat. Shoppers got their first taste through an engaging sampling campaign, discovering the rich crumble of Classic Butter and the delicate twist of Black Sesame & Vanilla. Premium, bite-sized, and impossible to stop at one.
Shoppers discovered the melt-in-your-mouth magic of Arnott’s new Shortbread Minis right in the aisle. From the rich, buttery Classic to the subtly nutty Black Sesame & Vanilla, each flavour offered a bite-sized take on indulgence. Refined, memorable, and made to share, this new range is small in size, big on charm.
The Brief
This campaign supported the launch of Arnott’s new Shortbread Minis range, a bite-sized twist on a beloved classic. With two delicious variants, Classic Butter and Black Sesame & Vanilla, the objective was to build awareness, drive trial, and create buzz around the new format and flavour.
The Mechanics
- In-store sampling was executed across Woolworths stores nationwide and New World supermarkets in the North Island
- Shoppers were offered full-sized samples of the Shortbread Minis
- Brand Ambassadors engaged shoppers on the sport encouraging trial and immediate purchase
- Campaign timing aligned with Arnott’s promotional calendar where possible
The Outcomes
Over 9,000 shoppers sampled the new Arnott’s Shortbread Minis in-store, driving strong exposure for the new range. The campaign sparked genuine interest, encouraged trial, and supported solid sales performance across both banners, successfully launching Arnott’s latest innovation in bite-sized indulgence.
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