Product Sampling Aoraki Salmon

Product sampling was the perfect way to introduce food lovers to the rich, velvety taste of Aoraki Salmon Spreads, available in three deliciously crafted flavours.

Product Sampling in Supermarket of Aoraki Salmon Spreads

Aoraki Salmon Spreads launched into supermarkets with an engaging product sampling campaign designed to captivate shoppers, encourage trial, and boost sales. By connecting with shoppers at the point of purchase, we transformed routine grocery trips into memorable brand moments.

The Brief

Targeted in store campaign across New World and Pak n Save supermarkets nationwide.

Encourage trial of Aoraki Salmon in-store to build preference and stay top of mind with shoppers.

The Mechanics

  • A focused nationwide in store product sampling campaign
  • Timing: March to April 2025 

The Outcomes

  • Over 2,200 shoppers experienced the taste of Aoraki Salmon Spreads
  • The campaign moved over 700 spreads off the shelf

Want to know more?

Check out some of our product sampling work here. Griffins Crumble Biscuits and Watties

 

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