Product Sampling Mini Danish Pastries
Mini Danishes are the perfect product to have on hand in the freezer for any sweet occasion. Product sampling to shoppers was a great idea as it increased the exposure and raised awareness with shoppers.
To spark curiosity and create lasting cravings, we placed oven-fresh Danish pastries right where shoppers could try them, because the moment you bite into that rich, melt-in-your-mouth goodness, there’s no turning back.
The Brief
- Support Woolworths in-store bakeries for their Fresh Week with this sampling opportunity on behalf of Champion Flour Mills
- Aim to increase shopper trial, and get the product range into their consideration set
The Mechanics
- A focused in-store campaign across Woolworths Supermarkets nationwide
- Sampling: Mini Apple Danish, Mini Chocolate Croissant, Mini Cheese & Chive, Mini Vanilla Danish
The Outcome
- During the 116 hours we were live in-store, we sampled to over 2,500 shoppers
- An average of 116 samples were handed out per shift
- 24% of shoppers sampled to purchased a pack of Mini Danishes
Want to know more?
Check out some of our product sampling work here. Blue Royal Blueberries
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