Mini Danishes

The perfect product to have on hand for any occasion..

The brief

  • Support Countdown’s in-store bakeries for their Fresh Week with this sampling opportunity on behalf of Champion Flour Mills
  • Aim to increase shopper trial, and get the product range into their consideration set

The mechanics

  • A focused in-store campaign across Countdown Supermarkets nationwide.
  • Timing: July 2021
  • Sampling: Mini Apple Danish, Mini Chocolate Croissant, Mini Cheese & Chive, Mini Vanilla Danish

The outcome

  • During the 116 hours we were live in-store, we sampled to over 2,500 shoppers
  • An average of 116 samples were handed out per shift
  • 24% of shoppers sampled to purchased a pack of Mini Danishes