Mini Danishes

The brief

• Support Countdown’s in-store bakeries for their Fresh Week with this sampling opportunity on behalf of Champion Flour Mills
• Aim to increase shopper trial, and get the product range into their consideration set

The mechanics

• A focused in-store campaign across Countdown Supermarkets nationwide.
• Timing: July 2021
• Sampling: Mini Apple Danish, Mini Chocolate Croissant, Mini Cheese & Chive, Mini Vanilla Danish

The outcome

• During the 116 hours we were live in-store, we sampled to over 2,500 shoppers
• An average of 116 samples were handed out per shift
• 24% of shoppers sampled to purchased a pack of Mini Danishes