Product Sampling Cinderella
We introduced shoppers to a whole new snacking experience with the Cinderella dried fruit range. 6 delicious variants were offered to shoppers giving them exposure to key sku’s in the assortment and helping open up brand consideration from trusted pantry staple to delicious snacking alternative.
Cinderella Dried Fruit surprised shoppers with a hands-on product sampling campaign designed to capture attention, spark trial, and drive sales. By meeting shoppers in the moment, we turned everyday grocery runs into meaningful brand experiences.
The Brief
Targeted in store campaign across New World, Pak n Save and Woolworths supermarkets nationwide.
Introduce current and new shoppers to the expanded Cinderella Dried Fruit range, led by dipped yogurt and chocolate varieties.
The Mechanics
- Roaming in-store campaign to enable the sampling to be positioned right next to the product on the shelf and disrupt shoppers in the aisle.
The Outcomes
- Over 4500 shoppers sampled Cinderella over the course of the campaign with overwhelming positive feedback from shoppers
Want to know more?
Check out some of our product sampling work here. Arnott’s Shortbread
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