Brown Brothers Prosecco

Brown Brothers have been taking customers on a wine adventure since 1889

The brief

Promote the Brown Brothers range to shoppers in Pak N Save Supermarkets, and achieve a sales target of >15 units per shift.

The mechanics

  • Focused instore executions across Pak N Save supermarkets in 10 regions nationwide
  • Timing: March – April 2021
  • Sampling: Brown Brothers Moscato, Brown Brothers Moscato Rosa, Brown Brothers Sparkling Mosato, Brown Brothers Cienna, Brown Brothers Prosecco Rose

The outcome

  • More than 3,000 shoppers sampled the assortment over 60 activations
  • Sales target of >15 units per shift was exceeded, averaging 19 units per shift.