Brown Brothers Prosecco
Brown Brothers have been taking customers on a wine adventure since 1889
The brief
Promote the Brown Brothers range to shoppers in Pak N Save Supermarkets, and achieve a sales target of >15 units per shift.
The mechanics
- Focused instore executions across Pak N Save supermarkets in 10 regions nationwide
- Timing: March – April 2021
- Sampling: Brown Brothers Moscato, Brown Brothers Moscato Rosa, Brown Brothers Sparkling Mosato, Brown Brothers Cienna, Brown Brothers Prosecco Rose
The outcome
- More than 3,000 shoppers sampled the assortment over 60 activations
- Sales target of >15 units per shift was exceeded, averaging 19 units per shift.
