Product Sampling Sunkist
Phenomenon brought the taste of Californian citrus directly to shoppers through an in-store product sampling campaign designed to inspire citrus discovery. By introducing consumers to the full Sunkist range, including unique varieties like Cara Cara and Blood Oranges, the campaign encouraged shoppers to explore new flavours and add more citrus to their weekly shop.
From lunchboxes to family favourites, Sunkist created fresh moments of discovery in-store. Shoppers were invited to taste their way through the citrus range, turning everyday grocery trips into opportunities to explore new varieties, flavours, and simple ways to enjoy more fruit.
The Brief
Nationwide in-store product sampling campaign designed to increase awareness of Sunkist as a premium citrus brand and encourage trial across the wider range.
The objective was to introduce shoppers to Sunkist’s classic citrus varieties alongside lesser-known options such as Cara Cara and Blood Oranges, while highlighting everyday usage occasions.
The Mechanics
- Brand ambassadors engaged shoppers in-store, offering samples across the Sunkist range and sharing product knowledge.
- The campaign encouraged consumers to explore different citrus varieties and discover new ways to enjoy Sunkist, from family snacks to lunchbox additions.
The Outcomes
- Increased shopper awareness and trial of the Sunkist citrus range.
- Encouraged product discovery by introducing consumers to unique citrus varieties.
- Created positive consumer engagement and supported purchase consideration at the point of purchase.
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