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How Product Sampling Influences the Path to Purchase In a crowded market where consumers are bombarded with messages, Product Sampling cuts through the noise in a way few tactics can. It...Read More
Beyond the Supermarket: Smarter Product Sampling Strategies When you think of product sampling, you might picture a brand ambassador in a supermarket handing out free samples. That still...Read More
10 Metrics to Measure the Success of Your Sampling Campaign Before launching your next Product Sampling campaign—whether in-house or through an agency—start by defining success. A measured...Read More
Thinking About Product Sampling? 5 Critical Questions to Ask First Product sampling is a powerful way to drive trial and boost awareness. It can also influence long-term purchase decisions....Read More