Yoplait Relaunch

With the French joie de vivre and passion for great food, Yoplait yoghurt came to New Zealand in 1982, changing the yoghurt landscape with its unique Frenchness, fun and flavour.

The brief 

Raise awareness of the new and improved Yoplait recipe, encourage trial and purchase. 

 The mechanics.

  • A focused in store campaign across New World, Countdown & Fresh Choice supermarkets nationwide
  • Timing: October – November 2020
  • Sampling: Yoplait Strawberry, Mixed Berry & Vanilla

The outcome

  • 340 total live demonstration hours 
  • Over 6,000 samples were distributed to shoppers 
  • 30% of samples were converted to sales