Product Sampling Yoplait Giveaway

To surprise and delight, we brought the Yoplait experience straight to the mall, because once Auckland shoppers get a taste of that smooth, tangy goodness, they can’t get enough!

The Brief

Create a Yoplait experience by distributing over 10,000 Greek Yoghurt 4-packs, to surprise and delight Auckland shoppers

The Mechanics

• We set up a branded Yoplait pop-up inside Sylvia Park Mall, which was activated by Phenomenon Brand Ambassadors
• We had a prime site location – which targeted high foot traffic areas
• Sampling: Yoplait Greek 4-packs in; Vanilla, Mixed Berries, Strawberry

The outcome

• Over 10,000 4-packs (40,000 individual samples) distributed across 3 days

Want to know more?

Check out some of our product sampling work here. Selaks Wine

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