Wattie’s Peaches
Less is more when it comes to growing peaches.
Wattie’s only pick the best fruit to put in their cans and they do not compromise on this. All their fruit is grown locally in the Hawkes Bay.
The brief
- Educate consumers about our best tasting, locally grown peaches
- Remind consumers on how easy and tasty peaches are and how to use them
- Drive AWOP of Wattie’s Canned Peaches
The mechanics.
- A focused in store campaign across Countdown Supermarkets nationwide to showcase and promote Wattie’s Peaches and drive sales
- Timing: March 2021 – April 2021
- Sampling: Wattie’s Peaches with Kalo Vanilla Bean Yoghurt
The outcome
- Over 3,500 samples handed out to shoppers
- 69% of samples were converted to sales
- An average of 39 sales per 4 hour shift
