Wattie’s Hash Bites

Hash Browns just got bite sized!

Shredded potato with a crispy outside in bite sized pieces. Enjoy them for breakfast, for dinner or just about any time you please.

The brief 

  • Drive new usage occasions for frozen potatoes
  • Encourage existing frozen potato consumers to consume more
  • Introduce a modern tasty format of the classic Hash Brown

 The mechanics.

  • A focused in store campaign across Foodstuffs nationwide, to showcase, promoting Wattie’s Hash Bites and driving sales.
  • Timing: October – November 2020
  • Sampling: Wattie’s Hash Bites

The outcome

  • Over 7,500 samples handed out to shoppers 
  • 1,389 total sales over 228 live demonstration hours