Wattie’s Hash Bites
Hash Browns just got bite sized!
Shredded potato with a crispy outside in bite sized pieces. Enjoy them for breakfast, for dinner or just about any time you please.
The brief
- Drive new usage occasions for frozen potatoes
- Encourage existing frozen potato consumers to consume more
- Introduce a modern tasty format of the classic Hash Brown
The mechanics.
- A focused in store campaign across Foodstuffs nationwide, to showcase, promoting Wattie’s Hash Bites and driving sales.
- Timing: October – November 2020
- Sampling: Wattie’s Hash Bites
The outcome
- Over 7,500 samples handed out to shoppers
- 1,389 total sales over 228 live demonstration hours
