Looking for practical everyday exciting meal inspiration? Look no further than Dinner Hub, a meal-offering brought to you by Food in a Minute & Wattie’s.
The brief
Trial the best performing Dinner Hub recipe: Quick & Easy Nachos. Educate consumers about Dinner Hub, using sampling as an enabler to promote this ongoing meal-offering, and drive AWOP of Wattie’s canned products.
The mechanics
The outcome