Wattie’s Dinner Hub
Looking for practical everyday exciting meal inspiration? Look no further than Dinner Hub, a meal-offering brought to you by Food in a Minute & Wattie’s.
The brief
Trial the best performing Dinner Hub recipe: Quick & Easy Nachos. Educate consumers about Dinner Hub, using sampling as an enabler to promote this ongoing meal-offering, and drive AWOP of Wattie’s canned products.
The mechanics
- An in-store live cooking campaign focused on New World supermarkets throughout the North Island
- Provide samples to shoppers, accompanied with recipe cards to give shoppers’ inspiration and help them recreate Quick & Easy Nachos at home for themselves.
- Timing: March 2021
- Sampling: Wattie’s Mild Chilli Beans and Wattie’s Mexican Style Tomatoes
The outcome
- Over 3,500 shoppers sampled to in one week
- Nearly 2,000 units of Wattie’s Mild Chilli Beans & Wattie’s Mexican Style Tomatoes sold throughout the entirety of the campaign
- 56% of samples were converted to sales
