Vogel’s Gluten Free Sourdough
Vogel’s NEW Gluten Free Sourdough loaf is made with Sourdough from Germany, to give a deliciously tangy taste
The brief
To drive awareness and trial of the Vogel’s Gluten Free range. Focus on sampling Sourdough & 6 seed variants.
The mechanics
- An in-store campaign focused on New World & Pak n Save supermarkets throughout the North Island
- Provide samples to shoppers, in the form of toasted Vogel’s Gluten Free variants, topped with shoppers’ choice of either Pics Smooth Peanut Butter or Olivani spread
- Timing: August – September 2022
- Sampling: Gluten Free Sourdough, Gluten Free 6 Seed
The outcome
- Over 3,300 shoppers sampled to over 36 shifts
- Over 1,000 units of Vogel’s Gluten Free bread sold throughout the entirety of the campaign
- 30% of samples were converted to sales
