Vogel’s Gluten Free Sourdough

Vogel’s NEW Gluten Free Sourdough loaf is made with Sourdough from Germany, to give a deliciously tangy taste

The brief

To drive awareness and trial of the Vogel’s Gluten Free range. Focus on sampling Sourdough & 6 seed variants.

The mechanics

  • An in-store campaign focused on New World & Pak n Save supermarkets throughout the North Island 
  • Provide samples to shoppers, in the form of toasted Vogel’s Gluten Free variants, topped with shoppers’ choice of either Pics Smooth Peanut Butter or Olivani spread
  • Timing: August – September 2022
  • Sampling: Gluten Free Sourdough, Gluten Free 6 Seed

The outcome

  • Over 3,300 shoppers sampled to over 36 shifts
  • Over 1,000 units of Vogel’s Gluten Free bread sold throughout the entirety of the campaign
  • 30% of samples were converted to sales