Good Taste Company Meals

What better way to show shoppers that chilled meals really do taste like home made…get them to taste it!


Demonstrating instore at Vic Park New World

Shoppers loved sampling the new range of ready meals from The Good Taste Company.

Good Taste Co is the market leader in chilled soup and has just launched a new range of ready meals to extend the brand into the fast growing chilled meals category.

The brief.

  • Create awareness around the launch into meals.
  • Encourage shoppers to try the products so they can see for themselves how delicious they are.
  • Educate on the different ways the meals can be served up.
  • Encourage trial and purchase across the assortment on the day of demonstration.

The mechanics.

An in-store execution was the obvious choice for this campaign. Each stand was highly branded and each session demonstrated two flavours so shoppers could really stop and immerse themselves in the new products.

The outcomes.

  • 57% of shoppers approached wanted to sample the products
  • Over 13,000 samples were tasted by shoppers over a the campaign period