Product Sampling gets results! Taylors Estate Wine
When Taylor Brown wine wanted their products put in front of NZ Shoppers in-store they gave us a call.
Taylors Estate have been producing quality wines in the Clare Valley for three generations. They know the best way to show shoppers how great they are is to get them to taste them.
The brief
To run a tasting campaign in New Worlds nationwide in conjunction with the New World Wine Awards.
The mechanics.
- Instore executions
- Demonstrate 5 different varietals
- Showcase the assortment across reds, whites, stills & sparkling
The outcome
- Over 4700 shoppers sampled the assortment
- Conversion rate of sampling to sales of >31%
