Product Sampling Taylor Made Wine

To spark curiosity and encourage discovery, we poured crisp, vibrant sips of Taylor Made Wine straight into shoppers hands because once they taste that carefully crafted character, taking a bottle home is a no-brainer.

The Brief

To promote and educate shoppers on the range of Taylor Made Wine. Encourage trial, then purchase on the day 

The Mechanics

• A focused in-store campaign across New World Supermarkets nationwide, 9 regions in total. To showcase, promote, and drive sales of the Taylor Made Range
• Sampling: Taylor Made Shiraz, Taylor Made Cabernet Sauvignon, Taylor Made Malbec

The Outcome

• During the 120 hours we were live in-store, almost 500 units were sold 
• 28% of shoppers sampled to purchased a bottle of Taylor Made

Want to know more?

Check out some of our product sampling work here. Hellers Frozen Pork

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