Our Ambassadors provided Kiwi shoppers with all the tips + tricks needed to enjoy restaurant quality red meat at home.
The brief
Improve Kiwi’s cooking confidence through Silver Fern Farms’ educational yet simple tips. Our Ambassadors helped to make the high tier, premium core range products more accessible to shoppers, by removing the ‘risk’ of messing up. Encourage consideration and trial of the core range
The mechanics
The outcome