Silver Fern Farms Burgers
Delivering what existing and new Silver Fern Farm consumers are looking for in the ultimate kiwi burger – an easy meal solution with a high meat content and high quality!
Each of the four burger variants have a character of their own and have been paired with the perfect amount of native New Zealand flavours to create the ultimate eating experience.
The brief
Awareness and trial: Introduce consumers to the new Honest Burger Range by encouraging shoppers to trial the product and then purchase.
The mechanics.
- An Honest Burger Header with the distinctive blue background.
- $2.00 off coupons for the Honest Burger range
- Live cooking in-store showcasing the range and providing samples to shoppers
The outcome
- 370 total live demonstration hours
- Over 5,500 samples were distributed to shoppers
- 31% of samples were converted to sales
