Sanitarium believe Healthy shouldn’t be hard. That’s why they launched Super Seeds Muesli. It’s healthy, tastes yum and affordable at $5-$6.50 a box on average.
Raise awareness of the product and its benefits whilst encouraging trial and purchase.
- A Sanitarium Header with the distinctive blue background. A wrap picturing a bowl of Muesli and carton of Oat Milk.
- Two different discount vouchers. $1.00 off the Muesli, and $2.00 off the Oat Milk.
- Muesli was sampled with either Oat Milk, or a trim green top milk. We also gave shoppers the option to try both Oat Milk and Muesli on its own.
- Talent wore a Sanitarium branded white hat and long sleeve shirt, along with a blue branded Sanitarium waist apron.
- 764 live demonstration hours
- Over 9,500 samples were distributed to shoppers
- 48% of samples were converted to sales