Super Seeds Muesli

Sanitarium believe Healthy shouldn’t be hard. That’s why they launched Super Seeds Muesli. It’s healthy, tastes yum and affordable at $5-$6.50 a box on average.

The brief 

Raise awareness of the product and its benefits whilst encouraging trial and purchase. 

 The mechanics.

• A Sanitarium Header with the distinctive blue background. A wrap picturing a bowl of Muesli and carton of Oat Milk.
• Two different discount vouchers. $1.00 off the Muesli, and $2.00 off the Oat Milk.
• Muesli was sampled with either Oat Milk, or a trim green top milk. We also gave shoppers the option to try both Oat Milk and Muesli on its own.
• Talent wore a Sanitarium branded white hat and long sleeve shirt, along with a blue branded Sanitarium waist apron.

The outcome

• 764 live demonstration hours 
• Over 9,500 samples were distributed to shoppers
• 48% of samples were converted to sales