Sanitarium Granola
A healthy choice for you and your family with a flavour that’s hard to beat.
New Low GI Granola™, with the great taste of real cocoa and roasted hazelnuts.
The brief
Raise awareness of the product and its benefits whilst encouraging trial and purchase.
The mechanics.
- A Sanitarium Header with the distinctive blue background.
- Two different discount vouchers. $1.00 off the Granola, and $2.00 off the Oat Milk.
- Granola was sampled with either Oat Milk, or a trim green top milk depending on the shoppers preference. We also gave shoppers the option to try both Oat Milk and Granola on its own.
- Talent wore a Sanitarium branded white hat and long sleeve shirt, along with a blue branded Sanitarium waist apron.
The outcome
- 960 total live demonstration hours
- Over 11,000 samples were distributed to shoppers
- 40% of samples were converted to sales
