Product Sampling Whittakers
A new chocolate experience was ready to be discovered as Whittaker’s introduced shoppers to its Chocolate Pods collection. Through a premium in-store product sampling campaign, consumers had the opportunity to taste the new flavours, explore the range, and connect with a trusted New Zealand chocolate brand.
Small bites created big moments as shoppers discovered the Whittaker’s Chocolate Pods collection. The campaign brought the excitement of a new product launch directly to consumers, creating memorable tasting experiences and encouraging trial at the point of purchase.
The Brief
Targeted in-store product sampling campaign designed to launch Whittaker’s Chocolate Pods Original and New Collection range.
The objective was to build awareness of the new flavours, encourage product trial, and showcase the range as the perfect choice for sharing, gifting, or enjoying as a personal treat.
The Mechanics
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Brand ambassadors engaged shoppers in-store, offering samples across the Chocolate Pods range and introducing consumers to the new flavour collection.
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The campaign created a premium tasting experience, connecting shoppers with the product story and encouraging discovery at shelf.
The Outcomes
- Delivered a premium product trial campaign, allowing consumers to experience the new Whittaker’s Chocolate Pods range first-hand.
- Increased product awareness and encouraged discovery of the new collection at the point of purchase.
- Created meaningful consumer engagement and strengthened brand connection through memorable tasting moments.
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