Product Sampling Taylors Wine
Through a nationwide in-store product sampling experience, Taylor’s Promised Land Wine invited shoppers to pause, sip, and discover. With each pour, we created moments of connection and elevated appreciation. Turning casual interest into confident purchase, right at the shelf.
We brought Taylors Promised Land Wine to life in supermarkets through a nationwide product sampling initiative that put the wine directly into shoppers hands. The strategy? Create moments that matter at the shelf. The result? Authentic engagement, memorable tasting experiences, and a noticeable rise in purchase intent. All powered by in-store product sampling.
The Brief
Targeted in store campaign across Woolworths supermarkets nationwide.
Drive shopper engagement and make Taylors Promised Land the standout choice at shelf by encouraging trial over competing brands through in-store tasting.
The Mechanics
- A focused nationwide in store product sampling campaign
- Timing: March to May 2025
The Outcomes
- Over 1,000 shoppers experienced the taste of Taylors Promised Land Wine
- Outperforming goals, the activation shifted more than 400 bottles in-store
Want to know more?
Check out some of our product sampling work here. Griffins Cookies and Mini Danish Pastries
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