Product Sampling Rempah Instore
Gourmet Brands activated an in-store product sampling campaign across key Auckland supermarkets to introduce shoppers to the bold, authentic flavours of its Rempah range. The campaign highlighted the quality and convenience of Rempah’s ready to use sauces and traditional Roti, offering a taste of Southeast Asia in every bite.
Rempah brings authentic Malaysian flavour to life. We took their Butter Chicken Sauce, Peanut Sauce, and Roti directly to shoppers and let the flavours speak for themselves. Fragrant, bold, and deeply satisfying, each bite offers a taste of real Malaysian home cooking. More than just a sample, it’s a journey through tradition.
The Brief
Raise awareness and boost sales of Rempah’s range with bold in-store sampling that lets shoppers taste authentic Malaysian flavour.
The Mechanics
- Shoppers across Auckland supermarkets got a firsthand taste through a focused in store product sampling experience
The Outcomes
- More than 16,000 samples of Rempah’s Butter Chicken Sauce, Peanut Sauce, and Roti were shared with over 9,000 curious shoppers and the bold, authentic flavours kept them coming back for more!
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