Product Sampling Rana Pasta

Shoppers were introduced to the fresh Italian craftsmanship of Rana Pasta right in the aisle. From delicate filled pastas to classic pasta cuts, each variant showcased the brand’s commitment to quality and flavour. Crafted to elevate everyday meals, Rana Pasta delivers simple sophistication with every bite.

The Brief

This campaign supported Rana Pasta through an in-store sampling activation designed to showcase the brand’s fresh, premium offering. Featuring a selection of popular Rana Pasta variants, the objective was to build awareness, drive trial, and reinforce Rana as a high-quality, restaurant-inspired mealtime solution.

The Mechanics

• In-store sampling was delivered across New World, Pak n Save, and Farro Fresh stores in Auckland

• Shoppers were offered freshly prepared samples of selected Rana Pasta variants

• Brand Ambassadors engaged shoppers on the shop floor, encouraging trial and immediate purchase

• Campaign timing aligned with Rana Pasta promotional activity where possible

The Outcomes

The campaign delivered strong in-store visibility and meaningful shopper engagement across all three banners. By encouraging trial at the point of purchase, the activation helped build awareness of key SKUs and reinforced Rana Pasta’s position as a fresh, premium option for everyday meals.

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