Product Sampling Hellers Pork
Product sampling was the perfect way to introduce food lovers to the bold new flavours of Hellers latest pork creations, from the sweet heat of Chilli Pork Tenders to the Crunchy Katsu Burgers and irresistible American BBQ Pork Poppers.
To support the launch of Hellers exciting new pork range including Chilli Pork Tenders, Crunchy Katsu Burgers, and American BBQ Pork Poppers, we delivered an engaging in-store product sampling campaign with a team of trained Brand Ambassadors. By connecting directly with shoppers at the point of purchase, we helped turn everyday supermarket visits into flavour-filled brand moments that encouraged trial and boosted visibility.
The Brief
Targeted in store product sampling campaign across New World, Woolworths and Pak n Save supermarkets nationwide.
Drive trial of Hellers new pork range in-store to build brand preference and keep the products top of mind with shoppers.
The Mechanics
- A focused nationwide in store product sampling campaign
- Timing: March to April 2025
The Outcomes
- Over 12,000 shoppers experienced the taste of Hellers new pork products
- More than 3,500 Hellers new pork products made their way into shoppers trolleys during the campaign
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Check out some of our product sampling work here. Aoraki Salmon and Griffins Crumble Biscuits
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