Product Sampling Hellers Hot Spots
Nothing says summer like good food on the go, so we hit the road, serving up Hellers where Kiwis holiday. Outside supermarkets, at holiday parks, and along the coast, we made it easy for people to taste the goodness, right where the appetite hits.
From beaches to supermarket carparks, we showed up where jandals outnumber shoes and hungry holidaymakers roam. Serving up sizzling samples of Hellers in the heart of summer was a no-brainer. Because let’s be honest who’s saying no to a free bite when the sun’s out and the cravings hit?
The Brief
Get more Kiwis craving Hellers by driving awareness and sales through mouthwatering product sampling. Show off the flavour, convenience, and homegrown quality that makes Hellers a staple from weeknight dinners to summer cook-ups.
The Mechanics
- Targeted summer sampling at high-traffic holiday spots, supermarkets, holiday parks, and beach locations
- Trained Brand Ambassadors offering hot, ready-to-eat samples to maximise trial
- Branded sampling set-up to boost visibility and create strong brand presence
The Outcomes
- Over 11,000 Hellers samples were handed out across supermarkets, holiday parks, and beaches throughout summer. The campaign boosted brand awareness and encouraged purchases, creating strong connections with Kiwis wherever they were enjoying the season.
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Check out some of our product sampling work here. Kungfood Dumplings
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