Product Sampling Griffins Crumble Biscuits
Product sampling was the ideal way to introduce snack enthusiasts to the creamy indulgence of Griffin’s Crumble Biscuits, available in three delectable variants.
To drive trial and build brand love, we put Griffin’s Crumble Biscuits straight into shoppers hands, because once you taste the crumbly, creamy texture, you’re hooked!
The Brief
Raise awareness and trial of the new Griffin’s Crumble Biscuits
The Mechanics
- A focused nationwide in store product sampling campaign
- Booked to the clients promotional programme to optimise purchasing on the day
- Timing: January to April 2025
- Sampling: Raspberry White Chocolate, Triple Chocolate, and Honeycomb
The Outcomes
- Over 10,000 shoppers tried a sample (sometimes two or three!) of the scrumptious Griffin’s Crumble Biscuits
- Over 2,700 products were sold
Want to know more?
Check out some of our product sampling work here. Bref Home and Garden Show
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