Product Sampling Griffins Cookies

Griffin’s has always been a household favourite. With Cookies in Double Chocolate Chunk, Raspberry, and Classic Milk, product sampling gave shoppers a delicious reminder of why.

The Brief

Raise awareness and trial of the new Griffin’s Cookies

The Mechanics

• A focused nationwide in store product sampling campaign
• Booked to the clients promotional programme to optimise purchasing on the day
• Timing: March to April 2025 
• Sampling: Double Chocolate Chunk, Raspberry White Chocolate and Double Chocolate Chunk

The Outcomes

• Over 11,000 shoppers tried a sample (sometimes two or three!) of the irresistible Griffin’s Cookies
• More than 2,800 cookies found a spot in shoppers trolleys

Want to know more?

Check out some of our product sampling work here. Hellers Pork and Selaks Wine.

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