Pic’s Big Mix
Two Kiwi classics come together with the ultimate breakfast collab.. and Kiwi shoppers couldn’t get enough!
The brief
Activate COVID delayed support for the NPD launch of Pic’s Big Mix; a collaboration with Vogel’s.
The mechanics
- An in-store campaign focused on New World & Pak n Save supermarkets nationwide
- Provide samples to shoppers, in the form of toasted Vogel’sbread, topped with Pic’s Big Mix
- Timing: July 2022
The outcome
- Over 2,300 shoppers sampled to over 30 shifts
- 30% of samples were converted to sales
