Pic’s Big Mix

Two Kiwi classics come together with the ultimate breakfast collab.. and Kiwi shoppers couldn’t get enough!

The brief

Activate COVID delayed support for the NPD launch of Pic’s Big Mix; a collaboration with Vogel’s.

The mechanics

  • An in-store campaign focused on New World & Pak n Save supermarkets nationwide
  • Provide samples to shoppers, in the form of toasted Vogel’sbread, topped with Pic’s Big Mix
  • Timing: July 2022

The outcome

  • Over 2,300 shoppers sampled to over 30 shifts
  • 30% of samples were converted to sales