Nature’s Fresh Bread
Baked with simple natural ingredients, Nature’s Fresh goes best with the simple pleasures of kiwi life.
Every day, throughout New Zealand, bakers create this naturally nutritious, deliciously fresh bread. As a natural source of fibre, it is nature at its best.
The brief
Drive trial and awareness of the new Nature’s Fresh Grain Bread.
The mechanics.
- A focused in store campaign across Foodstuffs stores in Auckland, Wellington and Christchurch, promoting Natures Fresh Smooth Grains and driving sales
- Timing: November 2020
- Talent were dressed in a bright yellow branded T-shirt to coordinate with the branded sampling stand
- The Nature’s Fresh Grain Bread was accompanied with cheese and ham to enhance the sampling experience
The outcome
- 192 total live demonstration hours
- Over 3,500 samples handed out to shoppers
- An average of 25 sales per 3.5 hour shift
