Every day, throughout New Zealand, bakers create this naturally nutritious, deliciously fresh bread. As a natural source of fibre, it is nature at its best.
Drive trial and awareness of the new Nature’s Fresh Grain Bread.
- A focused in store campaign across Foodstuffs stores in Auckland, Wellington and Christchurch, promoting Natures Fresh Smooth Grains and driving sales
- Timing: November 2020
- Talent were dressed in a bright yellow branded T-shirt to coordinate with the branded sampling stand
- The Nature’s Fresh Grain Bread was accompanied with cheese and ham to enhance the sampling experience
- 192 total live demonstration hours
- Over 3,500 samples handed out to shoppers
- An average of 25 sales per 3.5 hour shift