Meadow Fresh Kaló Yoghurt
Can a yoghurt made in NZ really taste like true authentic Greek yoghurt? NZ shoppers say yes!
Kaló Authentic Greek Yoghurt Mango style.
Meadow Fresh is a trusted brand in NZ and they know that products need to stand by what they say they deliver. So what better way to get supermarket shoppers putting the new Mango flavoured Kaló Authentic Greek Yoghurt in their trolley’s then letting them taste it for themselves.
The brief.
- Introduce shoppers to the authentic taste of Meadow Fresh Kaló Mango Authentic Greek Yoghurt.
- Educate shoppers on the benefits of the product.
- Encourage trial and purchase on the day
The mechanics.
Strategically placed stands by the chiller where the product was displayed, brightly branded stands and talent and good story and a great tasting product. Campaign timing designed to integrate with clients other out of home communications.
The outcomes.
- 54% of shoppers approached wanted to sample the products
- Over 6,000 samples were tasted by shoppers over a the campaign period
