Lewis Road Creamery Butter

Lewis Road Creamery 10 Star Butter doesn’t just look amazing with it’s incredible golden hue. Using high standards the team at Lewis Road have created a unique set of 10 independently certified values which they uphold, to bring Kiwis the most delicious, mouth watering butter on the market.

The brief 

• Drive awareness of the unique set of independently certified 10 values surrounding the production of this butter
• Encourage trial and convert to purchase on the day
• Deliver key messaging to the shopper; 10 star butter comes from Lewis Road Creamery’s very own certified farms that adhere to a suite of best-in-class farm practices, the butter is palm oil free, made from milk of grass-fed cows

 The mechanics.

• A focused in store campaign across Foodstuffs supermarkets in the North Island

The outcome

• Over 1,900 samples handed out to shoppers across 17 shifts
• Average of 14 units sold per shift