Lewis Road Creamery Butter

What makes Lewis Road Creamery 10 Star Butter the best in New Zealand? Stay tuned to find out..

Lewis Road Creamery 10 Star Butter doesn’t just look amazing with it’s incredible golden hue. Using high standards the team at Lewis Road have created a unique set of 10 independently certified values which they uphold, to bring Kiwis the most delicious, mouth watering butter on the market.

The brief 

  • Drive awareness of the unique set of independently certified 10 values surrounding the production of this butter
  • Encourage trial and convert to purchase on the day
  • Deliver key messaging to the shopper; 10 star butter comes from Lewis Road Creamery’s very own certified farms that adhere to a suite of best-in-class farm practices, the butter is palm oil free, made from milk of grass-fed cows

 The mechanics.

  • A focused in store campaign across Foodstuffs supermarkets in the North Island

The outcome

  • Over 1,900 samples handed out to shoppers across 17 shifts
  • Average of 14 units sold per shift