Just Smash Dips

Bashing beets, smashing avo and butternutting up brunch with Kraft Heinz.

Just SmashTM is a new range of chunky dips created to help you get gorgeously gourmet any time of day, without needing to get the blender out.

The brief 

  • Raise awareness of our brand new range of dips inspired by café classics.
  • Encourage trial
  • Sell – Sales target > 30 units per shift 

 The mechanics.

  • A focused in store campaign across New Worlds, PaknSaves & Countdowns nationwide, to showcase, promote, and drive sales of the Just Smash range.
  • Timing: February – April 2021
  • Sampling: Just Smash Dips – 4 variants 

The outcome

  • 552 total live demonstration hours 
  • Over 8,500 sample packs handed out to consumers 
  • An average of 28 sales per 4 hour shift