Just Smash Dips
Bashing beets, smashing avo and butternutting up brunch with Kraft Heinz.
Just SmashTM is a new range of chunky dips created to help you get gorgeously gourmet any time of day, without needing to get the blender out.
The brief
- Raise awareness of our brand new range of dips inspired by café classics.
- Encourage trial
- Sell – Sales target > 30 units per shift
The mechanics.
- A focused in store campaign across New Worlds, PaknSaves & Countdowns nationwide, to showcase, promote, and drive sales of the Just Smash range.
- Timing: February – April 2021
- Sampling: Just Smash Dips – 4 variants
The outcome
- 552 total live demonstration hours
- Over 8,500 sample packs handed out to consumers
- An average of 28 sales per 4 hour shift
